2013-09-26 12:09:31 - A Month Long Green Awareness Drive, Culminating With The Creation Of A Durga Idol; Goddess Idol Created From Newspapers Collected From The Local Populace
Big Magic Bihar & Jharkhand And 92.7 Big Fm Come Together To Present The ‘Big Green Durga’
92.7 BIG FM and BIG MAGIC Bihar & Jharkhand come together this festive season to present the most engaging green initiative in the Bihar and Jharkhand region with The BIG Green Durga. With the message of celebration - with a conscience, the initiative aims to propagate a sense of responsibility amongst the local populace by encouraging them to celebrate Durga Pooja the Green way!
A 9 episode special on BIG MAGIC with a month long campaign across 92.7 BIG FM and BIG MAGIC will see the following phases…
Phase I, 23rd - 27th Sept, Paper collection drive. The drive will highlight the environmental hazards plaguing
the city and the contribution of newspapers from each individual in making it Green. The aim is to touch over 1mn people across Bihar and Jharkhand.
Phase II, 28th Sept – 4th Oct, Dholiya – paper collection along with regional singing engagement. This includes a group of people: with dhols and artists performing Nukkiad Nataks. The nataks will be on the navratra themes while spreading the message of going green. The paper collection continues through this phase. The aim is to target 100 localities and reach over 1 lakh people on ground.
Phase III, 5th - 8th Oct, Puja Yatra – engaging with people at the pandals and high footfall areas. This involves taking a branded canter around the city, featuring folk dancers, singer and celebrities whilst engaging with audiences, performing poojas, aarti’s and more. The phase will see children from the local communities coming forward to perform on these canters. The aim is to reach over 3mn audiences through this exercise.
Phase IV, 9th - 13th Oct, Pandal branding. Creating an exceptional experience as we tie up with leading pandals across the city, branding them. Also seen at these pandals will be a host of local celebrities at the pandals. Backed with heavy radio and television promotion, the target is to reach around 5mn local audiences.
BIG Green Durga will highlight the enormous damage caused to the rivers and water bodies due to the excessive use of toxins and non-biodegradable elements used in the making of Durga idols which goes unnoticed amidst the gala and revelry. The campaign will be supported by an exhaustive multi-media campaign across digital, out of home and on ground along with the power brands of BIG MAGIC Bihar & Jharkhand and BIG FM.
For more information
PR 24x7 Network Limited