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Big Data 101 - A Guide for Pharmaceutical Brand Managers

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2014-08-20 16:18:35 - SMi is proud to announce that Paul Grant, CIO from Creation Healthcare, will be hosting the Big Data 101 - A Guide for Pharmaceutical Brand Managers masterclass taking place on the 1st December 2014 in Central London

In an age where processing power and storage capacity are no longer barriers to data analysis, it is nonetheless easier to acquire and store data than to make sense of it. Within our companies, oftentimes we .don't know what we know", with silos of information residing in different business functions; unseen and under-utilised.

This full-day Masterclass will explore techniques for realising the potential of "big data", and demonstrate how historical and ongoing analysis of joined up data sets can provide actionable insights to inform commercial strategies and decision-making.

Masterclass hosts, Creation Healthcare, are a leading engagement strategy consultancy for the healthcare and pharmaceutical industry. Attendees will hear from Chief Information Officer Paul Grant, as he provides a strategic insight into successful brand

marketing, data interpretation and intelligence.

This masterclass will enable delegates to:
- Find and exploit data
- Recognize the exponential growth of healthcare professionals using public social
- Interpret and use a social network analysis (SNA) diagram.
- Develop triggers and intelligence to stay aware of changes in brand perception
- Adapt medical information and communication strategies to respond to the impact of social media amongst healthcare professional communities.

For a conference programme visit:
For more information contact: Sajid Goraya on +44 (0) 207 827 6148 or email


About SMi Group:
Established since 1993, the SMi Group is a global event-production company that specializes in Business-to-Business Conferences, Workshops, Masterclasses and online Communities. We create and deliver events in the Defence, Security, Energy, Utilities, Finance and Pharmaceutical industries. We pride ourselves on having access to the world’s most forward thinking opinion leaders and visionaries, allowing us to bring our communities together to Learn, Engage, Share and Network. We hold events in over 30 major cities throughout the world including London, Paris and Singapore and to date have welcomed over 200,000 participants from 80 countries. More information can be found at

About Creation Healthcare:
Creation Healthcare is a leading engagement strategy consultancy for the healthcare and pharmaceutical industry. In 2013, we launched the Creation Pinpoint service that helps healthcare organizations understand the opinions of doctors, nurses and pharmacists. Creation Pinpoint uses a unique technology to isolate worldwide healthcare professional (HCP) views from other healthcare discussions in public social media. The resulting insights are improving the healthcare engagement strategy of the top pharmaceutical and healthcare organizations across the world.

Contact Information:
SMi Group Ltd

2nd Floor South, Harling House
47-51 Great Suffolk Street
United Kingdom

Contact Person:
Teri Arri
Marketing Executive
Phone: +44 (0) 20 7827 6162
email: email


Daniel Lee
Phone: 02078276078

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