2012-09-14 19:16:20 -
Multi-channel Retailer to Continue Partnership for 2013 NASCAR Sprint Cup Series
Season
MINNEAPOLIS, September 14, 2012 - Best Buy Co., Inc. (NYSE: BBY) today announced
plans to renew its sponsorship deal with Roush Fenway Racing Team for the 2013
NASCAR Sprint Cup Series Season. Best Buy will serve as primary sponsor of
Ricky Stenhouse Jr.'s No. 17 Ford Fusion for 12 races and Carl Edwards' No. 99
Ford for four races. In addition, Best Buy will be an associate sponsor for
each as well.
"Best Buy has been delighted with its partnership with the Roush Fenway Racing
this year. Our sponsorship has enabled us to reach our target audiences in
meaningful ways and to maximize the value of our investment," said Stephen
Gillett, President, Best Buy Digital, Global Marketing & Strategy for Best Buy.
"Roush Fenway Racing has been a great fit for Best Buy Racing and NASCAR
continues to be one of the important ways for us to connect with our customers,
in much the same way that we use a range of sales channels to reach those same
customers."
Best Buy also launched today the Best Buy Evolved Viewing Experience, making its
debut for the Geico 400 in Chicago. "Best Buy is showcasing a never before seen
viewing experience for sports fans," commented Gillett. "The Best Buy Evolved
Viewing Experience is a combination of what you can do when you combine normal
technology with some imagination and innovation resulting in an out of this
world experience." The Evolved Viewing Experience will also be at track in
Charlotte and Homestead later this season.
"Best Buy is a passionate racing supporter and a respected sponsor in our
sport," said Roush Fenway president Steve Newmark. "We have had such success in
our first year together and are privileged to have a company of the caliber and
reputation of Best Buy as one of our anchors on the No. 17 program. We are
thrilled to continue our partnership with an organization that is as
enthusiastic about racing as Best Buy is and look forward to extending our
partnership for another great season together."
Best Buy has been a team sponsor for the past eight years, and the 2013 season
will mark the company's ninth year with the sport.
About Best Buy Co., Inc.
Best Buy Co., Inc. (NYSE: BBY) is a leading multi-channel global retailer and
developer of technology products and services. Every day our employees -
167,000 strong - are committed to helping deliver the technology solutions that
enable easy access to people, knowledge, ideas and fun. We are keenly aware of
our role and impact on the world, and we are committed to developing and
implementing business strategies that bring sustainable technology solutions to
our consumers and communities. For information about Best Buy, visit www.bby.com
and to shop at Best Buy, visit www.bestbuy.com.
Media Contact:
Lisa Hawks
Best Buy Co., Inc.
612-291-6150 or
lisa.hawks@bestbuy.com
Tamara Jacobs
Ketchum Sports & Entertainment
917-373-9992 or
tamara.jacobs@ketchum.com
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Source: Best Buy PR via Thomson Reuters ONE
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