2012-11-09 17:03:13 -
Be among first to play the most anticipated game of the year
MINNEAPOLIS, November 9, 2012 - Best Buy, the global leader in consumer
electronics, today announced it will provide gamers with early access to the
hottest game of the season, Call of Duty: Black Ops II. On November 12-13, Best
Buy will open doors at midnight at close to 900 locations so eager fans can be
among the first to purchase and experience Activision and award-winning studio
Treyarch's epic new title set in the year 2025. Best Buy will also host more
than 300 "Play it Early" events within its highly sophisticated Magnolia home
theater departments giving customers a rare opportunity to experience gaming in
state-of-the-art 3D.
"Fans of Call of Duty® are among the most passionate anywhere and
anticipation
for Call of Duty: Black Ops II is the highest in our history. So, we're
thrilled to partner with Activision on the most anticipated launch of the year,"
said Chris Koller, vice president of the Home Business Group for Best Buy. "We
can't wait to show Call of Duty: Black Ops II on the big screen and in 3D via an
in-store experience only Best Buy can provide."
Eligible participants* will get the opportunity to play Call of Duty: Black Ops
II at select Best Buy stores during the "Play it Early" events, which begin at
9 p.m. This one-of-a-kind experience within Best Buy's Magnolia Home Theater/
Magnolia Design Center features the latest in high-tech home theater equipment,
delivering stunning visuals on LG CINEMA 3D TVs so players can dive right into
adrenaline-filled action sequences and heart-pounding, realistic visuals. Using
lightweight, inexpensive and comfortable glasses, gamers will be treated to an
exclusive five minute preview even before they purchase the game. In addition,
attendees can enter for a chance to win special prizes, including a copy of Call
of Duty: Black Ops 2 Hardened Edition.
Following these special access events, at 12:01 a.m. on Tuesday, Nov. 13, close
to 900 Best Buy stores nationwide will open their doors for customers to
purchase the most anticipated game of the year from Activision and Treyarch.
Call of Duty: Black Ops II is currently available for pre-order in-stores or on
BestBuy.com. Customers who pre-order now receive a downloadable bonus Nuketown
2025 multiplayer map (download code will be included in the game package;
downloads available starting November 13). Additionally, they also have access
to a Free Double XP Opening weekend, November 16-17 with their pre-order.
Leading the retail industry in customer appreciation and incentives, Best Buy's
loyalty program for gamers, Reward Zone Gamers Club, has seen its membership
increase more than 30 percent in the last year. Reward Zone members can sign up
to participate in the Reward Zone Gamers Club for free. For an additional
$14.99/year, customers can sign up for an Unlocked membership. Reward Zone
Gamers Club Unlocked members will receive a $20 Reward Certificate (worth 1,000
Reward Zone points) when they pre-order and purchase one of several eligible
games by their street date. For eligible titles visit www.bestbuy.com/Get20.
Developed by Treyarch and published by Activision Publishing, Inc., Call of
Duty: Black Ops II is rated "M" (Mature) by the ESRB. For more information on
the "Play it First" and midnight openings events and to get a complete list of
participating stores, please visit www.bestbuy.com/blackops2.
*Customers must be 17 years of age or older with valid I.D. to purchase and play
the game in-store. Eligible participants must have wristband to play;
wristbands are limited in quantity and available on a first-come, first-serve
basis. Limit one wristband per person. Wristbands will be put on recipient at
time of purchase and must remain on throughout the event.
# # #
About Best Buy Co., Inc.
Best Buy Co., Inc. (NYSE: BBY) is the global leader in consumer electronics with
more than 1,400 locations, $50B in annual revenue and the 11(th) largest retail
website. Our nearly 170,000 employees are committed to helping deliver the
technology solutions that provide value, enabling access to people, knowledge,
ideas and fun - whether online, in-stores and via their mobile devices. Our
competitive prices, vast assortment of products and services, highly
knowledgeable staff and industry leading physical and digital assets make us the
best value for consumers. To learn more about Best Buy, visit us at
www.bby.com/. Shop us at
www.bestbuy.com/ or stop by one of our
stores to touch, test and try the latest technology. Find us on Facebook at
www.facebook.com/bestbuy and follow us on Twitter at @BestBuy.
ACTIVISION, CALL OF DUTY, and CALL OF DUTY BLACK OPS are trademarks of
Activision Publishing, Inc. All other trademarks and trade names are the
properties of their respective owners.
Media Contact: Erin Bix
Manager, Public Relations
(612) 291-7965 or
erin.bix@bestbuy.com
This announcement is distributed by Thomson Reuters on behalf of
Thomson Reuters clients. The owner of this announcement warrants that:
(i) the releases contained herein are protected by copyright and
other applicable laws; and
(ii) they are solely responsible for the content, accuracy and
originality of the information contained therein.
Source: Best Buy PR via Thomson Reuters ONE
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