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Beliefnet Selects Maxifier to Deliver Programmatic Optimization

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2014-04-29 15:12:11 -

New York, April 29 2014: Maxifier, the leader in total performance optimization, today announced that Beliefnet, a provider of award winning inspirational online and video content for diverse, spiritual audiences, has adopted ADMAX.

Prior to deploying ADMAX, Beliefnet’s approach to campaign optimization had been manual, time-consuming and inefficient, relying solely on human assumptions, the impact of which could not be recognized until several days after a change had been implemented.

An important financial benefit to Beliefnet of adopting the platform has been to overcome traditional campaign under-delivery issues, while the ability to find pockets of inventory that work for specific messages and creatives to boost client CTRs also ensures advertisers continue to spend budget with them.

“We can now deliver timely, relevant

and effective optimization across all our campaigns while ensuring our ops team remains lean and nimble,” said Peter Beznoska, ‎Director of Business Development at Beliefnet. “With ADMAX we can quickly push any optimization change directly into the ad server so the impact can be felt immediately and the wealth of optimization options available to us far exceeds what we could have reproduced on our own.”

Beliefnet is also highlighting optimization as part of its sales message by stressing the importance optimization plays in driving campaign success. Beznoska comments “Now our sales team positions Beliefnet not only as a company with an attractive audience demographic, but one that has the technology, tools and ability to alter campaigns programmatically to deliver performance improvement for our advertisers. We are also carrying on all our Insertion Orders 'Optimized by Maxifier' so our clients are aware we are committed to ensuring their campaigns are always optimized.”

Denise Colella, CEO at Maxifier, comments: “Beliefnet is a great example of just how important optimization is today in achieving advertiser success and why optimization is so central to every campaign. We look forward to continuing to work with Beliefnet to help them further drive commercial and operational benefits via ADMAX.”


About Maxifier
Maxifier delivers total performance optimization to enable premium publishers and media companies to unlock and maximize the value of their inventory. Supporting a publisher’s premium inventory and the buy-side, Maxifier’s ADMAX technology suite helps increase advertising effectiveness by improving campaign and inventory performance to drive higher yields and deliver optimum revenues and margins.

ADMAX encompasses advanced ad optimization and inventory management, coupled with a business intelligence engine, all delivered on a single interface. With offices in the US, UK, Japan and Russia, Maxifier analyses 385 billion impressions annually to optimize over 44,000 campaigns for leading publishers and media companies including Forbes, The Guardian, Bauer Media and Xaxis.

About Beliefnet
Beliefnet, a property of BN Media, LLC, is the premier multi-faith online resource for inspiration and spirituality, and helps people improve their lives, solve problems and find comfort, hope and strength. Its mission is to help people find and walk a spiritual path that instills comfort, hope, strength and happiness for people who are exploring their own faith or are curious about others. Whether spirituality, health and wellness, or entertainment, Beliefnet has something for everyone.

Contact Information:

130 Madison Avenue
6th Floor
New York,
NY 10016

Contact Person:
Roger Williams

Phone: +44 20 7494 7502
email: email


Roger Williams
Phone: 02077457500

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