2009-06-25 23:07:03 -

bebe stores, inc. (Nasdaq:BEBE) announced the appointment of Kathy Lee to Chief Merchandising Officer. Kathy has an extensive retail background with over 28 years of experience in both specialty retail and department stores, most recently as the SVP of Merchandising with Forever 21.

“Kathy is a former GMM of bebe who worked with me extensively while building an acute awareness of

what the bebe woman wanted. We are very excited to have her back in the bebe family managing Merchandising, Design and Planning and Allocation. Kathy’s intimate knowledge of our core client combined with her strong fashion sense makes her the right choice for this position,” said Manny Mashouf, bebe’s Chairman and CEO.

bebe stores, inc. designs, develops and produces a distinctive line of contemporary women’s apparel and accessories, which it markets under the bebe, BEBE SPORT, bbsp and 2b bebe brand names. bebe currently operates 308 stores, of which 211 are bebe stores, 34 are 2b bebe stores, 62 are BEBE SPORT stores and 1 is a bebe accessories store. These stores are located in the United States, U.S. Virgin Islands, Puerto Rico and Canada. In addition, there is an online store at www.bebe.com : .

The statements in this news release and on our recorded message, other than the historical financial information, contain forward-looking statements that involve risks and uncertainties that could cause actual results to differ from anticipated results. Wherever used, the words “expect,” “plan,” “anticipate,” “believe” and similar expressions identify forward-looking statements. Any such forward-looking statements are subject to risks and uncertainties and the company's future results of operations could differ materially from historical results or current expectations. Some of these risks include, without limitation, miscalculation of the demand for our products, effective management of our growth, decline in comparable store sales performance, ongoing competitive pressures in the apparel industry, changes in the level of consumer spending or preferences in apparel, loss of key personnel, difficulties in manufacturing, disruption of supply, adverse economic conditions, and/or other factors that may be described in the company's annual report on Form 10-K and/or other filings with the Securities and Exchange Commission. Future economic and industry trends that could potentially impact revenues and profitability are difficult to predict.



bebe stores, inc.Walter Parks, 415-715-3900Chief Operating
Officer