2008-10-08 23:17:01 -
www.beautyencounter.com - Beauty Encounter, the premier online source featuring all things beauty and specializing in hard-to-find niche products, today launched its new brand identity and newly designed website, BeautyEncounter.com.
The Orange County-based online company has embarked on an innovative chapter, creating a new logo, tagline - where beauty is @ - and website, which includes enhanced features, simple navigation, a company blog and a fresh design.
"This is an exciting time for Beauty Encounter and our loyal shoppers," said president and founder Jacquelyn Tran. "Celebrities shouldn't be the only ones with access to the world's best beauty products and industry experts. We want our customers to look and feel their best, and with the launch of BeautyEncounter.com, they
will have easy access to the finest hard-to-find fragrances, cosmetics, skincare and hair care 24 hours a day, seven days a week."
Along with a unique look and feel, BeautyEncounter.com now offers shoppers a variety of new sections, including: a dedicated men's section; "At the Counter," where advice, tips and trends are shared by beauty experts in the industry; an updated blog called "Behind the Counter," where shoppers find a collaboration of product recommendations, hair care how-to's, fabulous fragrances and the hottest celebrity trends; and "Counter Culture," which will showcase top product picks from Beauty Encounter staff members.
Beauty Encounter's first guest expert, RC Stephens, makeup artist for NARS Cosmetics, reports on hot trends he observed behind the scenes at New York Fashion Week. He also gives useful cosmetics tips and his product picks for the fall season.
As part of Beauty Encounter's launch during October's breast cancer awareness month, the company has partnered with Breast Cancer Network of Strength. From October 1-31, Beauty Encounter will donate 1% of sales to this non-profit organization that offers peer support and programs to women who have been diagnosed with breast cancer. Beauty Encounter hopes to beat their $13,000 donation made to the organization in 2007.
Staying true to their expertise of offering niche and hard-to-find beauty products, BeautyEncounter.com offers shoppers a significant depth of product lines from over 1,000 brands including skincare, cosmetics, fragrances, hair care and beauty accessories. BeautyEncounter.com offers customers vast product selections, including international and specialty products. In addition, the site boasts tools for shoppers to make the most out of their purchase and a secure online experience.
Beauty Encounter is consistently given high ratings by consumer advocate websites for reliability, customer service and product selection. The online retailer was honored with the Platinum Award for BizRate's Research Circle of Excellence for the second time in 2008, in recognition of superior customer survey results. In 2007, Internet Retailer magazine ranked the online beauty source on its "Top 500 Guide," and Inc. magazine listed it on its "5,000 Fastest Growing Private Companies in America" list.
Bailey Gardiner
Carrie Shields, 619-295-8232 x 108
