2011-07-11 17:13:42 -
Medicated Skin Care in Norway - Market Report - a new market research report on companiesandmarkets.com
Medicated Skin Care in Norway; Bayer AS leads medicated skin care with a 17% value share. The company has a strong position in antifungals where Canesten, a topical and vaginal antifungal, competes directly with Pevaryl and Daktar from McNeil. Bayer is poised for healthy growth with the introduction of a nappy rash treatment called Bepanthen in 2010 and also markets a haemorrhoid treatment called Scheriproct. Bepanthen is promoted as a gentler alternative to standard nappy rash treatments, containing zinc.
Marketing will play a more important role in selling medicated skin care during the forecast period than previously seen in the review period. In 2010, medicated skin is no longer limited to the clinical products previously found on pharmacy shelves. A blurring
of medicated and cosmetic brands is likely to take place during the forecast period. The range of skin care brands sold in the chemist/pharmacy channel has expanded to include a variety of products to treat skin problems. Some brand ranges such as Decubal and Eucerin border between beauty care and medicated skin care by offering some products with active ingredients and others without. Busy consumers will be attracted to products with easy to use applicators and new formats. Marketing brands to adequately communicate product benefits will be a key success factor.
In 2010, health authorities debate the effect diet has on the occurrence of skin problems such as acne and eczema. The Norwegian medical community follows a back to basics, common sense medical philosophy where alternative, natural methods are used to address the core problems. Many health authorities advocate appropriate nutrition as the key to treat many ailments, including skin care problems. Research conducted by a team of physicians at the University of Oslo Hospital indicates that the
The Medicated Skin Care in Norway report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Acne Treatments, Allergy Eye Care, Antihistamines/Allergy Remedies (Systemic), Antiparasitics/Lice (Head and Body) Treatments, Antipruritics, Child-Specific Cough, Cold and Allergy Remedies, Child-Specific Digestive Remedies, Child-Specific Medicated Skin Care, Cold Sore Treatments, Combination Products - Cough, Cold and Allergy (Hay Fever) Remedies, Cough Remedies, Decongestants, Diarrhoeal Remedies, First Aid Kits, Gauze, Tape and Other Wound Care, Haemorrhoid Treatments, Hair Loss Treatments, IBS Treatments, Indigestion and Heartburn Remedies, Laxatives, Medicated Confectionery, Medicated Shampoos, Motion Sickness Remedies, Nappy (Diaper) Rash Treatments, NRT Gum, NRT Inhalators, NRT Lozenges, NRT Patches, Other NRT, Pharyngeal Preparations, Standard Eye Care, Sticking Plasters/Adhesive Bandages, Systemic Analgesics, Topical Allergy Remedies/Antihistamines, Topical Analgesics/Anaesthetic, Topical Antifungals, Topical Germicidals/Antiseptics, Vaginal Antifungals.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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* Get a detailed picture of the Medicated Skin Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market´s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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