2009-11-24 16:19:20 -
Quepasa.com's new social application will allow users to anonymously admire other users by adding them as their "Papacito." West Palm Beach, FL – November 24, 2009 -- Young Hispanic men say online dating and flirting is much easier than in real life, according to the sheer volume of sign ups to QuePasa.com, one of the world's fastest-growing Latino social networks. The site's "Papacito" dating application, which was launched in mid October 2009 has resulted in 592,608 user "engagements".
The dating application has also generated close to 300,000 page views since its launch.
According to the site, Mexico comes in as the highest number of "engagements" with over 60,000 members linking up to "admire and flirt" online. The United States comes in second of flirts with over 35,000 members. Coming in third is Colombia with over 34,000 members.
The launch of the Papacito application aims to capitalize on the basic human interactions prevalent in social networks by facilitating this type of interaction with a fun and engaging social game.
As explained by John Abbott, CEO of Quepasa, the application will allow users to anonymously admire other users by adding them as their "Papacito." The gaming element introduced allows users a limited number of chances to guess who their secret admirer is.” If the person finds their "Papacito" both parties are notified and each person is awarded QPoints (a currency in the Quepasa virtual economy) for making their "Papacito Pick." Each month the users with the most picks will be crowned the Quepasa "Papacito of the Month." To increase game play and extend functionality, more guesses per game will be available via both ala carte pricing and a monthly subscription fee payable via QDollars, the Quepasa premium virtual currency.
“The application is far removed from traditional dating customs of Latin Americans across the globe. Latin culture is one that is embedded with traditions, values and celebrations. The new era of social media may change that, doing away with maiden aunts chaperoning young couples,” says Abbott. “As dating and flirting are among the top activities on Quepasa, the Company believes that this new application will enhance user experience and thus drive significant engagements.”
The “Papacito” application is part of Quepasa's overall monetization strategy which will focus on distributed social media and applications tied into Quepasa's virtual economy, which will facilitate both virtual gifting and purchases of VIP subscriptions within this new dating application and scheduled future applications..
"The activity on Quepasa is social in nature and a lot of it could be categorized as 'flirting.' So, by giving our users tools and making it into a game, we believe that is why the Papacito application has been well received by our 5 million members,” said Abbott. “This is evidenced by the convergence of other popular dating sites and social networks and new dating applications being released for all the major social networks including VC backed projects."
For more information, log on to www.quepasa.com
About Quepasa Corporation
Quepasa Corporation (QPSA.OB), headquartered in West Palm Beach, FL with offices in Los Angeles, CA; Sao Paulo, Brazil; Scottsdale, AZ; Miami, FL; and Hermosillo, MX, owns Quepasa.com (www.Quepasa.com), one of the world's largest, trilingual, Latino social networks. Quepasa.com is an authentic Latino community that provides fun, interactive, and easy to use social tools, and rich multimedia content in English, Spanish and Portuguese to embrace Latinos everywhere, and empower them to connect online, compete in contests and games and share their interests, ideas, and activities.