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Avicii's 'X You' Track Unleashes the Power of Networked, Social Entertainment


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© Marketwire 2013
2013-02-26 19:37:28 -

STOCKHOLM, SWEDEN -- (Marketwire) -- 02/26/13 --


  • DJ/producer and artist Avicii curated nearly 13,000 submissions from
    more
    than 4,000 people in 140 countries, then created the final song in his
    studio

  • Ericsson is participating in the project as an example of new business
    models and collaborative environment in the Networked Society

  • The song is now available at www.aviciixyou.com : www.aviciixyou.com




Illustrating the full effect of a collaborative, networked society, the DJ,
producer and artist Avicii has released the crowd-sourced song, created out
of
the world's largest music collaboration of its sort. The collaboration is
in
partnership with Ericsson (NASDAQ: ERIC), At Night Management, and Universal
Music Sweden.



The Avicii x You project ran for nearly seven weeks and hosted online
submissions of musical snippets from more than 4,000 artists from around
the
world. Avicii selected weekly semi finalists and fans voted for the final
sounds
and beats, which Avicii used to create a finished track in his studio in
Los
Angeles. Sounds on the site have been played almost a million times.





The project demonstrates the full transformation of the music industry in a
Networked Society. Until now, the entertainment industry has relied on the
fundamental assets of mobility, broadband and cloud for distribution and
consumption. This project shows the relevance of those assets also in
creation
and production.



At the world premiere event at Mobile World Congress 2013 in Barcelona,
Ericsson
President and CEO Hans Vestberg presented the project. He said: "I am
excited
to see the possibilities and the creativity come alive into one song
crafted by
Avicii and all the fans. It starts a flow of thinking for all industries to
re-invent the way they collaborate across time and borders. Music is one of
the
first industries being transformed by networking, collaboration and new
technologies. We now see TV, publishing and the whole entertainment
industry
going down the same path."



Social technologies are now a central part of everyday life and work.
Crowdsourcing is a strong trend which leads to change in organizations and
enables new ideas to turn into products, according to Ericsson's
ConsumerLab
insights.



Onstage, Avicii said: "I think it's cool that people will be able to hear
this
track on the radio and know that they've all been part of creating it. Five
years ago, this would not have been possible and now we have the whole
world
collaborating. Imagine what will happen in five, ten years from now when
everyone everywhere is connected."



Per Sundin, Managing Director of Universal Music Sweden, says: "I am proud
to be
a part of the Avicii x You project, a project that shows what we can do by
working together and using the technologies to push the boundaries in our
industry. It will be very interesting to continue to follow this project as
we
release the track."



During Mobile World Congress 2013 in Barcelona, Ericsson showcases its
combined
technology and services leadership for the Information and Communications
Technology industry. Our solutions deliver superior network performance in
the
field, enable complete customer experience management, simplify and
automate
operations workflows thereby leading to operational excellence. We show how
the
Networked Society comes to life -- what it will mean for the industry and
how it
will enable our customers to capture growth opportunities.



NOTES TO EDITORS



Photos from the launch will be published at www.ericsson.com/press : www.ericsson.com/press during
the
evening Central European Time.



From Feb 27, the song will also be available on Spotify, iTunes and Vevo.



Ericsson sets tone for new music trends in project with Avicii:
www.ericsson.com/thecompany/press/releases/2013/01/1668787 : www.ericsson.com/thecompany/press/releases/2013/01/1668787



Ericsson ConsumerLab's insights come from a global research program. Every
year,
it interviews 100,000 people in more than 40 countries and 15 megacities,
statistically representing the views of 1.1 billion people. Read more on
Ericsson ConsumerLab at www.ericsson.com/consumerlab : www.ericsson.com/consumerlab



Download high-resolution photos and broadcast-quality video at
www.ericsson.com/press : www.ericsson.com/press



Ericsson is the world's leading provider of communications technology and
services. We are enabling the Networked Society with efficient real-time
solutions that allow us all to study, work and live our lives more freely,
in
sustainable societies around the world.



Our offering comprises services, software and infrastructure within
Information
and Communications Technology for telecom operators and other industries.
Today
more than 40 percent of the world's mobile traffic goes through Ericsson
networks and we support customers' networks servicing more than 2.5 billion
subscribers.



We operate in 180 countries and employ more than 100,000 people. Founded in
1876, Ericsson is headquartered in Stockholm, Sweden. In 2011 the company's
net
sales were SEK 226.9 billion (USD 35.0 billion). Ericsson is listed on
NASDAQ
OMX, Stockholm and NASDAQ, New York stock exchanges.



www.ericsson.com : www.ericsson.com
www.twitter.com/ericssonpress : www.twitter.com/ericssonpress
www.facebook.com/technologyforgood : www.facebook.com/technologyforgood
www.youtube.com/ericssonpress : www.youtube.com/ericssonpress



Avicii's 'X You' track unleashes the power of networked entertainment:
hugin.info/1061/R/1681209/549487.pdf : hugin.info/1061/R/1681209/549487.pdf



This announcement is distributed by Thomson Reuters on behalf of
Thomson Reuters clients. The owner of this announcement warrants that:
(i) the releases contained herein are protected by copyright and
other applicable laws; and
(ii) they are solely responsible for the content, accuracy and
originality of the information contained therein.



Source: Ericsson via Thomson Reuters ONE
[HUG#1681209]




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