2014-03-12 11:11:07 - Augmented Pixels releases MaxiKoltuk, the Augmented Reality game for promotional campaigns and user engagement at the cinemas.
March 12, 2014 – Odessa, Ukraine –
MaxiKoltuk is an augmented reality game created for Empati Reklam agency’s interactive campaign for their client İşbank (Turkey). The game aimed to promote MaxiPara Sinema Kart, a special edition of the prepaid cards series MaxiPara Card at the Cinemaximum theatres.
MaxiKoltuk is a fun western-style AR shooter to be played before the movie starts. The plot of the game is simple yet catching: shoot the bad characters to save Panda, Child and Granny. Users are challenged to earn as many points as possible in order to get free medium-size popcorn at the Cinemaximum theatres. An immersive game allows creating an extraordinary experience for the cinema visitors and increase MaxiPara cards adoption.
The game platform
provides real benefits for the brand. MaxiPara Sinema Kart is used as a marker to start a game, thus increases brand recognition. The built-in game analytics provides detailed data about the campaign performance and user activity by time and locations.
“The game-based campaigns are highly effective to gain traction. At the entertainment places people are well disposed to participate in various activities and consume more.” - says Vitaliy Goncharuk, CEO of Augmented Pixels. “AR games-based campaigns do not require special materials, as any brand image can be used as a marker, thus are easy to launch and scale to multiple locations. We consider AR games a growing trend for the loyalty campaigns and co-marketing activities.”
MaxiKoltuk use case presentation is available at:
MaxiKoltuk is a free application available for iOS and Android mobile platforms.
MaxiKoltuk for iPad, iPhone and iPod Touch is available on the Apple App Store at: itunes.apple.com/app/id803520474
MaxiKoltuk for Android devices is available on the Google Play Store at: play.google.com/store/apps/details?id=com.augmentedpixels.maxiko ..
Promotional campaign is effective in Cinemaximum movie theatres in Turkey. Users from other countries are welcome to download markers online to play MaxiKoltuk game.
About Augmented Pixels Co.
Founded in 2010, Augmented Pixels (ex. AR23D) is one of the leading developers of Augmented Reality technology for mobile devices. Its product line contains games, AR browser and B2B solutions for retail, real estate, marketing and media. Find more information at www.augmentedpixels.com/
Cinemaximum with over 500 screens in 24 cities across Turkey, run by Mars Cinema Group, is the leader of Turkish cinema market in terms of number of locations, seating capacity, screens and revenues.
Empati Reklam is a ‘commercial marketing agency’ in Turkey that provides its customers with 360o integrated marketing strategies.
©2014 Augmented Pixels Co Ltd. All Rights Reserved. Apple, the Apple logo, iPhone, iPod, iPad and iTunes are registered trademarks of Apple Computer in the U.S. and/or other countries. Google Play, Android are trademarks of Google Inc.