2008-08-04 20:57:15 -
Audubon Lifestyles partners with Bloomsbury Properties International to expand sustainability service offerings.
Palm Harbor, FL - Audubon Lifestyles LLC announces a strategic partnership with Bloomsbury Properties International, a venture in real estate combining the talent and experience of Bloomsbury Auctions of London and Mr. Fredy Dellis, a recognized worldwide expert in the resort real estate and leisure industries.
The partnership with Bloomsbury Properties International marked the first strategic business partnership for Audubon Lifestyles. As an Audubon Lifestyles Strategic Partner, Bloomsbury Properties International will be introduced to members of the Audubon Lifestyles Sustainable Development Program to provide a step-by-step approach for buyers and developers alike to integrate marketing, public relations, research, design, brand development, database marketing and advertising strategies into a unique concept called LifeStyle Marketing. Their approach will identify and promote the distinctive
qualities of every project to fit the individual buyer's lifestyle, preferences and needs.
The commitment between Audubon Lifestyles and Bloomsbury Properties International will establish an unprecedented partnership ensuring that all aspects of a sustainable development, founded on the Principles for Sustainability as outlined by the International Sustainability Council (ISC) are integrated throughout the planning, marketing, construction, sales and long term management of sustainable resort properties.
The basic objective of sustainable design is to reduce the consumption of non-renewable resources, minimize waste and create healthy, productive environments. Sustainable development does not focus solely on environmental issues. While sustainable development may require different actions in every region of the world, the efforts to build a truly sustainable way of life require the integration in three key areas: economic growth and equity, conserving natural resources, and social development.
'As the founding President of Audubon International and the Chairman of the International Sustainability Council, I believe that Bloomsbury Properties International will serve as a catalyst for other companies that care about sustainability to follow their lead.' said Ron Dodson, Chief Sustainability Advisor for Audubon Lifestyles. He continued by adding 'Audubon Lifestyles is committed to assisting businesses, organizations and individuals develop sustainability-based policies and sustainable lifestyles practices. It is imperative that each one of us do our part if we are going to achieve the goal of developing sustainable lifestyles where we live, work and recreate.'
About Audubon Lifestyles
Audubon Lifestyles accomplishes its goal of helping businesses to implement sustainable business practices by developing partnerships with individuals and businesses that embrace the same set of sustainable principles and ethics. There is no single path towards a sustainable future -- quite the contrary. Each person must create their own path toward a sustainable future. By linking together individuals, businesses, universities, communities and not-for-profit organizations and creating a unified team approach based on the Principles of Sustainability, we can collectively accomplish more than any one person can accomplish alone. Audubon Lifestyles' mission is to facilitate and promote sustainable living and lifestyles. Our vision is to become the sustainable leader assisting businesses and individuals seeking sustainable solutions that are reliable, practical, and efficient. Audubon Lifestyles website can be found at
www.audubonlifestyles.com
About Bloomsbury Properties International
Bloomsbury Properties International's LifeStyle Marketing is a disciplined process for the resort real estate developer, adding value in every step of development and sales process. They work with the development to define the lifestyle types that will be interested in buying in the development locale, and further align the property with the target market to indicate which types of amenities and activities will be of most interest to potential buyers. Recognizing that sustainability is more than a lifestyle choice, but also a commitment that must be made at the corporate level, Bloomsbury Properties International has embraced the Principles for Sustainability in its corporate message and marketing schemes. Furthermore, it has agreed to embed this ethic into its Lifestyle Marketing approach when working alongside Audubon Lifestyles program members. The Bloomsbury Properties Intenraitonal website can be found at:
www.bloomsburyproperties.com
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