2012-02-20 10:43:51 - Audi Middle East registers strongest January sales figures ever

Dubai, February 19, 2012 – Following the recent announcement of Audi’s record sales figures for 2011, the brand with the four rings has started 2012 with a flourish. Audi Middle East posted its strongest January sales figures ever with 691 units sold representing an increase of 8 percent on January 2011.

The figures were boosted by a surge in sales for the Audi A8 L flagship, which witnessed an 80 percent sales rise selling 160 units in January alone, and the ever popular Audi A6 executive saloon with 134 units sold in January 2012.

“The January 2012 results reinforce the progression made by Audi in 2011 towards becoming the number one premium brand in the Middle East”, said Audi Middle

East Managing Director Jeff Mannering. “Our aim is to keep this momentum up throughout the year with new products, dealer network investment and commitment to customer delight.”

In line with the 2011 annual results the UAE remains the largest market in the region with 258 units sold in January 2012, followed by Saudi Arabia with 164 units sold (+16 percent) and Kuwait with 111 units (+148 percent). Other notable increases in sales include Iraq, with its newly opened Audi dealership, registering a growth of 180 percent, Qatar (+100 per cent) and Oman (+40 percent).