2010-02-10 09:09:13 -

San Diego-based strategic branding agency, Audacity, inc., helps with the successful relaunch of Bordeaux, France-based JazzMutant’s flagship “Lemur”.

Stantum ( www.stantum.com : ) has been the pioneering company in multi-touch technology since 2002. In 2005 Stantum became the first company to commercially market JazzMutant’s “Lemur”, a first generation multi-touch user interface.

The Lemur technology combined the music and performance worlds by allowing users to interact with their sequencers, light, and sound in an independent, creative, and original style. The Lemur offers advanced multi-touch surfaces and an open-ended system, allowing users to operate and manipulate a large variety of sources.

A-list artists have selected the Lemur as controller of choice, including Björk, Daft Punk and M.I.A. Film score composers and music producers using

the Lemur include Trevor Morris, who works alongside and shares studio space with the legendary composer Hans Zimmer at his Remote Control facility. Zimmer has composed for movies like Rain Man, Gladiator, The Lion King, Pearl Harbour and The Da Vinci Code and has won a Grammy, Oscar, and two Golden Globes.

“It started in the spring of 2008 when I had the privilege to meet Guillaume Largillier,” says Gaetan Fraikin, Chief, CEO and founder of Audacity, Inc ( www.audacitygroup.com : ).

“At the time, JazzMutant was in need of strategic branding and marketing and launch assistance to help the Lemur, its flagship product, reach its target markets.”


Audacity delivered an integrated suite of solutions, including strategic evaluation, corporate and product repositioning, brand revitalization, communications development and product relaunch.

“We are very proud to have been a strategic partner of JazzMutant for the past months and to have helped increase their competitive lead and brand equity,” said Fraikin.

To learn more about Audacity and its strategic branding solutions, call 858-385-0664 or login to www.audacitygroup.com : .

Audacity is an international, independent branding and communications agency. Audacity engineers ultimate brands by bridging the gap between strategy and creativity. Focusing on core technologies (consumer electronics, medical devices, software and telecom) and green technologies (renewable energy, green transportation, green materials, environmental monitoring and environmental protection), Audacity and its key associates’ former clients include Sony, Nokia, Philips, Hewlett Packard, Kodak, Siemens, Lexmark, JBL, Viacom, Software AG, Samsung, Motorola, Illumina, and Digirad.

Audacity, inc.Gaetan FraikinAudacity Chief // CEO www.audacitygroup.com : (858)

385-0664pr09[at]audacitygroup.com