2009-11-03 17:22:01 - Presenters incude: Teresa Lizamore and Les Cohn

Johannesburg based Artspace Gallery and consultancy Art Source South Africa will be hosting a seminar on professional practice for visual artists wanting to learn how to effectively direct and manage their careers.
Presenters incude: Teresa Lizamore and Les Cohn

Where: Artspace Warehouse, 3 Hetty Avenue, Fairland
When: 09h30- 16h00 on Saturday 7th and Sunday 8th November 2009
Cost: R 900 - 00

(covers all course materials, lunches and refreshments)
Book: Ronel de Jager 011 880 8802 011 880 8802 or Artspace@wol.co.za

Seats are limited so booking is essential.

The purpose of this seminar is to provide participant’s with a wider (artistic) world view as well as provide them with more specific information about how the so-called ‘art world’ works. It will challenge them to think about how to engage with it as a professional artist. It also stimulates artists to consider what happens when they enter the public space beyond their studio walls. They will be asked to consider the nature of their artistic production and where to appropriately place it within the art market.

The seminar challenges artists to take decisions - about themselves, their artistic objectives and their future career path. How to set their goals and what strategies to apply to successfully achieve these will be discussed. Topics will cover the ‘business of art’ and how to successfully engage with it.

The seminar will be stimulating, informative and interactive. It will provide a platform for participants to put forward their particular concerns and challenges and get the benefit of the presenters’ input on these.

The emphasis is on providing practical and useful information on how to negotiate the ‘business‘ side of art; how to build and conduct their careers within the arts sector. The range of topics will offer relevant information to participants to enable them to pursue successful art careers. The course material has been developed from the presenters own experience gained by engaging with the art industry in various capacities over a number of years.

The following are the topics:
• Decisions on how to engage professionally outside of the studio
• How to establish oneself as a professional artist
• Defining a strategy related to one’s individual career plan
• How to successfully build an artistic profile
• The value of networks
• Marketing oneself and one’s work to realise ones objectives
• How to increase and leverage the value of ones work
• Building a professional ethos in the South African art sector
• The roles and responsibilities of the gallery or agent and the artist
• The value of a well planned PR and marketing plan
• How to engage with and manage the media
• Art projects vs art exhibitions - the difference
• Exhibition management and curation
• The gallery system and alternatives to the ‘white cube’
• Presenting the work – what to consider in a contemporary context
• Sales and pricing of artworks
• Funding and sponsorship – the differences in approach
• Mobilising resources (this can be an overview or be extended into the details of fundraising/sponsorship

For more information and images please contact:
Artspace gallery
011 880 8802 011 880 8802
Artspace@wol.co.za
www.artspace-jhb.co.za