2009-11-17 23:16:03 -

Aprimo : ® Inc., a global provider of on-demand marketing software solutions, announced today its digital release of Aprimo marketing software, Aprimo Marketing Studio : ™, a SaaS (Software as a Service) solution that enables marketers to increase brand awareness and drive greater customer demand without increased workload or budget. Aprimo Marketing Studio is built upon 12 years of Aprimo’s award-winning marketing software and includes the addition of key capabilities that enable marketers to develop, implement and manage every element of interactive marketing campaigns.

“In today’s economic environment, more and more organizations are looking to marketing to increase sales and open up new growth opportunities,” said Rob McLaughlin : , co-founder of Aprimo. “Aprimo Marketing Studio

gives marketers an end-to-end solution that addresses every aspect of interactive marketing - all from an on-demand platform that lets them use the functionality they need now and prepare for the solutions they will need later. For years, Aprimo customers have come to rely on us for innovative marketing solutions and expertise. With Aprimo Marketing Studio, we look forward to building on our industry leadership in helping customers worldwide meet their on-demand marketing needs.”

Aprimo Marketing Studio satisfies the cry for an online, holistic approach to digital marketing. According to an independent July 2009 Forrester Research, Inc. report titled US Interactive Marketing Forecast, 2009 To 2014, “Interactive marketing will near $55 billion and represent 21% of all marketing spend in 2014 as marketers shift dollars away from traditional media and toward search marketing, display advertising, email marketing, social media, and mobile marketing.”


Unlike other point solutions that manage only narrow elements of online marketing campaigns, Aprimo Marketing Studio was created out of 12 years of market knowledge to support all online marketing activities while reducing marketing’s reliance on IT to manage interactive marketing initiatives. Aprimo Marketing Studio is configurable to adjust and adapt with the ever-changing marketing landscape and as a SaaS-based platform, offers the unique ability for customers to use the components they need now while growing into the overall solution on their own timeline. In addition, Aprimo Marketing Studio enables marketers and their organizations to gain greater visibility into marketing spend, initiatives and the impact of marketing efforts on company revenues, resulting in the ability to achieve new efficiencies and more measurable results. With Aprimo Marketing Studio, marketers are able to benefit from a dashboard at their fingertips, allowing them to capture an audience through search engine management and banner ads, engage audiences via social media, microsites and landing pages, and convert their target prospect through automated lead management, in-depth visitor monitoring and analytics.

“At New Pig, we rely on our marketers and business partners to help drive sales and awareness of our innovative leak and spill management, industrial safety and plant maintenance solutions,” said Bridget Fouse, Marketing Operations Manager at New Pig. “In order to be effective, we needed a formal and consistent way for requesting work from marketing while also reducing the time it takes for them to complete deliverables.

Aprimo provides us with a marketing portal and project workflow management tools that enable us to meet these goals and seamlessly manage marketing processes.”


Capturing Audiences Online


Using the following components of Aprimo Marketing Studio, marketers can expand their breadth of interactive marketing vehicles and bring campaigns to market faster while decreasing reliance on outside agencies and internal IT departments.

- Search Engine Management : – Simplifies search marketing by providing a common interface to manage search campaigns, campaign metrics integrated with Web analytics and optimization across marketing programs.


- Offline-to-Online Calls to Action : – Integrates online and offline activities to truly align people, strategies, campaigns, activities and processes.


- Banner Ads : – Lets marketers quickly create new display ads using an extensive, interactive catalog of highly customizable templates, place those ads in ad networks and then monitor the performance of the ads in real time.


- Social Media : – Provides a blog post creation, review, approval and publishing platform that optimizes blog entries for relevant key words resulting in improved search engine indexing.

Engage and Personalize


Aprimo Marketing Studio enables marketers to use visitor behavior and history to conduct an interactive, personalized marketing conversation that improves the online experience through the following solutions.

- Microsites & Landing Pages : – Allows marketing to create, test and deploy dynamic and rich HTML content to improve everything from click-through rates to brand awareness.


- Email Marketing : – Provides marketers with sophisticated selection, targeting and communications tools essential to integrated, interactive marketing campaigns. Enables marketers to create and execute event-triggered marketing campaigns that automate a communication workflow to entice and educate visitors and prospects.


- Forms & Surveys : – Gives marketers the ability to easily design and deploy online forms to more deeply engage with their audience.

Converting Activity into Results


Aprimo provides optimum solutions to monitor, measure and report on marketing results while integrating directly with sales through these Marketing Studio offerings.

- Lead Management : – Offers a complete lead generation platform that enables the rapid development and deployment of multi-step, multi-touch interactions with customers and prospects.


- Visitor Monitoring : – Provides a distinctive array of features like real-time monitoring of visitor activity, IP name and address look-up, visitor Web alerts and live or proactive chat.


- Web Analytics : – Gives marketers actionable, real-time intelligence about online strategies and marketing initiatives. Connects Web browsing history from Web analytics with the contacts in Aprimo to provide a deep, 360 degree view of prospects and customers. This supports more personalized communication with contacts.

“We are excited to unveil Aprimo Marketing Studio at Dreamforce as it attracts hundreds of users looking to learn more about the on-demand technologies that can positively impact their businesses,” said Lisa Arthur, CMO of Aprimo. “Marketers will be impressed with the ROI-driven benefits Aprimo Marketing Studio offers them with its complete interactive marketing solution. We look forward to working with marketers around the globe to harness the power and benefits of an on-demand approach to marketing to ultimately improve marketing results and relevance.”

Aprimo Marketing Studio provides all the tools needed to make interactive marketing easier. To learn more about Aprimo Marketing Studio solutions or to schedule a demo, contact Aprimo Sales at 317-803-4300 or visit www.aprimo.com/marketingstudio : .


About Aprimo

Aprimo is a leading provider of on-demand marketing software solutions that increase the efficiency and effectiveness of marketing organizations. Aprimo software manages online and offline marketing activities, financials, projects and assets, while improving execution of marketing campaigns and events, including social media, email marketing and search engine management. Aprimo's on-demand applications can work individually to address a specific marketing issue or combine to provide an integrated suite. Aprimo’s solutions accelerate the marketing productivity of hundreds of leading companies including Adobe, Bank of America, Cabela’s, Ernst & Young, Honda, King Pharmaceutical, Pearson Education Ltd, Time Warner Cable-NY, Wal-Mart and Warner Bros.

For more information call + 1.317.803.4300 or visit aprimo.com : .

AprimoMedia RelationsJoyce Dreesen, 317-803-4300 Joyce.Dreesen@aprimo.com : mailto:Joyce.Dreesen@aprimo.com orPAN
CommunicationsLisa Astor or Andy Dear978-474-1900 Aprimo@pancomm.com : mailto:Aprimo@pancomm.com