Announcement of CD Yields From Zions Direct Auctions Results for Auctions of FDIC-Insured Certificates of Deposit Through August 31, 2010

2010-09-02 18:25:27 -

SALT LAKE CITY, UT -- (Marketwire) -- 09/02/10 -- Zions Direct ( www.zionsdirect.com :

), the online broker-dealer that allows its customers to purchase FDIC-insured Certificates of Deposit in its daily web-based auctions, announces their weekly auction results. In auctions closed from August 25, 2010 to August 31, 2010, investors purchasing FDIC-insured CDs in the auctions received average yields 0.13 percentage points, or 13 basis points, higher than average yields on similar CDs as reported in Informa Research Services Top 50 National APYs, August 31, 2010.

Zions Direct regularly publishes data from CDs auctioned at Zions Direct Auctions ( www.auctions.zionsdirect.com :

) compared against similar securities offered in the marketplace in their Market Snapshot. Since February 2007, Zions Direct has auctioned over 675 million dollars in more than 1,500 fixed-income auctions.

ZIONS DIRECT AUCTIONS MARKET SNAPSHOT

FDIC-Insured Certificate of Deposit Data*
                                  1 Mo   2 Mo   3 Mo   6 Mo   9 Mo   1 Yr

Zions Direct Auction CDs          0.56%  0.85%  0.55%  0.43%  0.42%  0.51%
Informa Top 50 National APYs                    0.23%  0.32%         0.54%
                                                ------ -------       -------

Zions Direct / National APY
Difference                                      0.32%  0.11%         -0.3%

Total Average Difference (basis points): 13

For more information on Zions Direct and the Market Snapshot go to www.zionsdirect.com :

to sign up to receive the free weekly newsletter or visit www.think.zionsdirect.com :

to view a Market Snapshot archive.

*See Additional Disclaimer for data source information.

About Zions Direct

Zions Direct is a broker-dealer that specializes in offering securities for self-directed and fixed income-focused investors. Zions Direct allows retail investors to buy FDIC-insured certificates of deposit and corporate and municipal bonds through their web-based Bond Store ( www.bondstore.com :

) and auction platforms. In addition, clients can invest in stocks, mutual funds, and exchange-traded funds online or through a Zions Direct financial representative.

THE INFORMATION INCLUDED IS NOT INTENDED TO SERVE AS THE BASIS FOR INVESTMENT DECISIONS. PAST PERFORMANCE IS NOT AN INDICATION OF FUTURE RESULTS.

Investment products and services offered through Zions Direct, member of FINRA/SIPC, a non-bank subsidiary of Zions Bank are NOT insured by the FDIC or any federal or state governmental agency, are NOT deposits or other obligations of, or guaranteed by, Zions Bancorporation or its affiliates, and MAY be subject to investment risks, including the possible loss of principal value or amount invested. FDIC-insured CDs are insured up to $250,000 per individual account holder per bank.

Additional Disclaimer

Zions Direct Auction CD yields are from auctions ending August 25, 2010 to August 31, 2010. A weighted average is calculated when multiple CDs of similar terms are sold through platform.

Top 50 National APYs -- Top 50 U.S. bank and thrift holding companies by deposits. CD Rates Average APYs are based on certificate of deposit accounts for $25,000. Copyright 2010 Informa Research Services, Inc as a part of their Interest Rate Review - Retail. Report dated August 31, 2010.

Contact:
Russell Fisher
Zions Direct
(801) 844-7826

Kristin Brown
Racepoint Group
zionsdirect@racepointgroup.com :

(202) 912-4906