2011-10-18 17:13:17 -
New report: Analysis of the Global Web Conferencing Market: Strong Demand for Collaboration and Declining Prices Lead to Broader Adoption
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Summary of Report -
As users adopt the next generation of communications, collaboration is fast becoming the backbone of enterprise communications. The value proposition of web conferencing solutions today is improving at a fast pace, driven by better user experience, mobility enhancements, and more robust videoconferencing. Furthermore, declining prices are prompting customers to expand deployments and usage of web conferencing. With extensive primary and secondary research, this analysis provides web conferencing services and software providers and their partners with a detailed look at the current and changing dynamics in the fast evolving web conferencing marketplace.
Executive Summary
The global web conferencing market continues to grow at a healthy pace, fueled by the rising need
for real-time collaboration. Revenues in the total web conferencing market reached $x.xx billion in 2010, growing at xx.x percent.
User demand is growing rapidly while revenue growth is starting to slow down due to increased market maturity and the impact of declining prices.
The value proposition of web conferencing solutions is improving at a fast pace driven by better user experience, mobility enhancements, and robust videoconferencing. Furthermore, declining prices are prompting customers to expand usage.
As users adopt the next generation of communications, collaboration is quickly becoming the backbone of enterprise communications. Revenues for web conferencing are expected to reach $x.xx billion in 2015, supporting a widening user base and a projected revenue growth of xx.x percent (CAGR 2010–2015).
Hosted services or Software as a Service (SaaS) is the dominant model contributing xx.x percent of total web conferencing revenues, growing at the rate of xx.x percent in 2010. Based on an OPEX model, cloud technologies are creating time to market advantage for organizations of all size.
The on-premise web conferencing market contributed xx.x percent of total revenues and showed strong momentum in 2010 registering a revenue growth of xx percent. The market is in a flux right now, divided between conferencing solutions as well as broader Unified Communications (UC) offerings that integrate robust conferencing functionality. The push toward UC is expected to lead to stronger growth for on-premise web conferencing.
Initial deployments of UC are centered around on-premise solutions. Cloud based UC services are still evolving and do not offer the robust capabilities that their server-based counterparts provide. The need for customization and deeper integration are other reasons for adoption of on-premise UC. All of this is encouraging growth in on-premise UC and web conferencing. The CAGR (2010–2015) for on-premise web conferencing is xx.x percent and for hosted web conferencing services is xx.x percent.
Growth in Asia Pacific (APAC) at xx.x percent far exceeded the annual growth in other regions, in 2010. The Asia Pacific market is growing from a smaller base and remains under penetrated, posing strong opportunities over the next several years. Growth in North America and Latin America at x.x percent and Europe Middle East and Africa at xx.x percent has been adversely impacted due to pricing pressures as well as a fragile macroeconomic environment
Mobility and video are the two big themes this year. Vendors are getting ready for the post-PC era where users in the future will increasingly rely on a single, connected, mobile device for all of their communication needs. Video has become top of mind, and is rapidly shifting from being a ‘nice to have’ to a ‘must have’ technology.
Small and medium-sized businesses (SMBs) are the next big frontier for web conferencing vendors. Cloud-based solutions are winning big among SMBs. SMB contribution in the hosted web conferencing services market is projected to grow from xx percent of revenues in 2010 to xx percent in 2015 (CAGR—xx.x percent).
Vendors across the board are revving up ecommerce capabilities for better SMB penetration. While e-commerce is well established in North America, efforts are underway for ecommerce enablement (local language and currency support) in several international markets.
Web Events/webinars are a high growth market and currently represent xx to xx percent of total web conferencing revenues.
Private clouds, hybrid solutions, and managed services are emerging to shake up the traditional business models. As users move from an “either/or” approach to a hybrid ‘software plus service’ model, vendors are offering flexible deployment modes to meet changing end-user needs. Private clouds are the right answer for large enterprises that are risk averse and want to take small steps to cloud computing.
Interoperability across multiple devices, networks, and applications will be critical to long-term viability of any offering. Vendors are offering SDKs, and open APIs for seamless integration with line of business applications, development of customized mobile apps, integration with telepresence systems, and so on. Such integrations and extensibility directly address end user needs of collaborating within their preferred context and allow vendors to compete less on price and differentiate their offerings.
Ensuring global availability and support of products and services is key to success. Emerging markets such as Brazil, Russia, India and China (BRIC) as well as countries that are classified as MAVINS and include Mexico, Argentina, Vietnam, Indonesia, Nigeria, and South Africa are the next growth markets on the horizon.
In Asia Pacific, a market where on-premise solutions have a strong foothold, SaaS adoption is growing faster than on-premise. Customers are embracing cloud-based solutions for cost effective ad-hoc usage.
Analysis of the Global Web Conferencing Market: Strong Demand for Collaboration and Declining Prices Lead to Broader Adoption, is available at:
www.reportbuyer.com/telecoms/voip/analysis_global_web_conferenci .. 
