2009-10-22 11:06:02 -
London, October , 22, 2009
Sony Ericsson's eagerly anticipated Jalou by Dolce&Gabbana mobile
phone launches today in style, with an intriguing media campaign
created by Dolce&Gabbana
London, UK - 22 October 2009: Jealousy, glamour and desire takes
centre stage in the latest print and online media campaign for Jalou
by Dolce&Gabbana. Creative Directors Domenico Dolce and Stefano
Gabbana bring the exclusive limited edition clamshell handset to
life, while internationally renowned director Cyril Guyot sprinkles
his film magic into the campaign.
Exuding style inside and out, the 24 carat gold plated handset is
used as the ultimate object of desire in the media campaign, which
also features five enigmatic, beautiful women who play by their own
rules to find the ultimate style statement.
The print advertising campaign reflects the online film, which shows
a beautiful and mysterious woman walking through the streets. She
enters a dark, unknown building, where she finds four elegant women
waiting. The mysterious woman delicately unveils a rose-coloured
object as if it is a rare, precious jewel. Each woman examines Jalou
by Dolce&Gabbana in pure delight and longing. The film's climax comes
when policemen burst onto the scene and arrest the women for their
insatiable desire to live outside society and refuse to be tamed in
their pursuit to find beauty and style in their lives.
All the models in the film wear the Dolce&Gabbana Fall Winter
2009/2010 collection, which is particularly opulent and
sophisticated, so it works very well with the precious Jalou by
Dolce&Gabbana phone.
Domenico Dolce and Stefano Gabbana comment: "The campaign theme plays
with the concept of jealousy and desire for a must have object, the
protagonists are willing to do whatever is necessary to get it before
everyone else, the link with the Dolce&Gabbana brand is the strong
femininity, the exclusivity and luxury of the women that wear the
Dolce&Gabbana clothing, use the Jalou by Dolce&Gabbana phone and
embrace our world in general".
Director, Cyril Guyot, says: "The film is about bad girls desiring an
object more than anything, and we felt this was the best way to
reflect the key qualities of Jalou by Dolce&Gabbana. The mood has a
gangster theme, combined with a style, sexiness and humour of Helmut
Newton and Guy Bourdin. The style is luxurious and the colours and
lighting used throughout are reminiscent of the phone, which is all
about glamour, fashion, strong women and fun".
The media campaign assets are available to view here:
www.sonyericsson.com/jaloudolcegabbana, with a total of six videos
and two print advertisements.
Jalou by Dolce&Gabbana is a special limited edition clamshell
handset. The Dolce&Gabbana branded style statement has a beautifully
facet cut jewel form and is only 73mm long - shorter than your
favourite lipstick, it is easy to slip into the tiniest clutch or
jacket pocket and is full of essential features. The handset comes
complete with exclusive packaging and accessories - three silky rose
satin bags to either protect the phone, store the charger or to even
carry jewellery. There's also a special Dolce&Gabbana branded headset
with gold accents to keep users connected in style.
Even the content is special on Jalou by Dolce&Gabbana. Exclusive
photography and video clips from Dolce&Gabbana's women's
Autumn/Winter 2010 runway show, with sneak preview footage from all
the backstage action, will be pre-loaded on the handset. There is
also a variety of stylish themes and wallpapers, as well as a
Dolce&Gabbana blog that sends the latest trends, news and gossip
directly to the mobile phone via an RSS feed.
Jalou by Dolce&Gabbana will be available in the exclusive colour
Sparkling Rose and it comes with the following features and more:
* 3.2 megapixel camera - snap favourite outfits and send to friends
* Video recording - film and post clips online anytime
* Stereo FM radio - catch up on the latest songs while on the move
* Music player - with Bluetooth(TM) stereo, PlayNow(TM) and
TrackID(TM)
* Bluetooth(TM) 2.0 - upload images and videos to social networking
sites
* Mirror key - check hair before a hot date
* Walk Mate step counter - keep fit while on the move
* Internet - Google(TM) search, Google Maps(TM), email, instant
messaging, picture messaging
* Entertainment - YouTube(TM) application, 3D games, video viewing
* Weight - only 84grams
Jalou by Dolce&Gabbana support GSM/GPRS/EDGE 850/900/1800/1900 and
UMTS/HSDPA 2100.
Jalou by Dolce&Gabbana at a glance
+-------------------------------------------------------------------+
| Camera | 3.2 megapixel camera |
| | 3.2x digital zoom |
| | Geo tagging |
| | Photo feeds |
| | Photo fix |
| | Send to web |
| | Video light |
| | Video recording |
|---------------------------+---------------------------------------|
| Music | Bluetooth(TM) stereo (A2DP) |
| | Media player |
| | MEGA BASS(TM) |
| | Music tones (MP3/AAC) |
| | PlayNow(TM) |
| | TrackID(TM) |
|---------------------------+---------------------------------------|
| Web | Access NetFront(TM) web browser |
| | Bookmarks |
| | Google(TM) search (from standby) |
| | Web feeds |
|---------------------------+---------------------------------------|
| Communication | Call list |
| | Conference calls |
| | Speakerphone |
| | Vibrating alert |
| | Video calling (main camera) |
|---------------------------+---------------------------------------|
| Messaging | Conversations |
| | Email |
| | Microsoft Exchange ActiveSync(TM) |
| | Instant messaging |
| | Picture messaging (MMS) |
| | Predictive text input |
| | Sound recorder |
| | Text messaging (SMS) |
|---------------------------+---------------------------------------|
| Design | Auto rotate |
| | Media |
| | Picture wallpaper |
| | Wallpaper animation |
|---------------------------+---------------------------------------|
| Entertainment | 3D games |
| | FM radio with RDS |
| | Java(TM) |
| | Motion gaming |
| | Video streaming |
| | Video viewing |
| | Walk Mate step counter |
| | YouTube(TM) application |
|---------------------------+---------------------------------------|
| Connectivity | A-GPS (US only) |
| | Bluetooth(TM) technology |
| | Google Maps(TM) |
| | Modem |
| | Synchronisation |
| | USB mass storage |
| | USB support |
|---------------------------+---------------------------------------|
| Organizer | Alarm clock |
| | Calculator |
| | Calendar |
| | Contacts |
| | Flight mode |
| | Notes |
| | Stopwatch |
| | Tasks |
| | Timer |
|---------------------------+---------------------------------------|
| Location-based services | A-GPS |
| | Google Maps(TM) |
| | Turn-by-turn navigation |
|---------------------------+---------------------------------------|
| Accessories | In-Box: |
| | Sony Ericsson Jalou |
| | Battery |
| | Battery Charger |
| | Colour-matched stereo portable |
| | handsfree |
| | User guide |
|---------------------------+---------------------------------------|
| Facts and Figures | Size: 73 x 45 x 18.2 mm |
| | Weight: 84 grams |
| | Colours: Jalou by Dolce&Gabbana: |
| | Sparkling Rose |
| | Jalou: Onyx Black, Aquamarine Blue, |
| | Deep Amethyst |
| | Main screen: 262,144 colour TFT |
| | Resolution: 240 x 320 pixels (QVGA) |
| | Size: 2.0 inches |
| | External Screen: Monochrome LCD |
| | Resolution: 128 x 36 pixels |
| | Size: 1.3 inches |
| | Phone memory: Up to 100 MB |
| | Memory Card Support: SanDisk |
| | microSD(TM) |
| | Talk time GSM: Up to 7 hours |
| | Standby time GSM: Up to 350 hours |
| | Talk time UMTS: Up to 4 hours 30 min |
| | Standby time UMTS: up to 250 hours |
| | Video call time: Up to 2 hours |
|---------------------------+---------------------------------------|
| Availability and versions | Networks: |
| | Jalou by Dolce&Gabbana and Jalou: |
| | GSM GPRS/EDGE 850/900/1800/1900 |
| | UMTS HSDPA 2100 |
+-------------------------------------------------------------------+
On the web
Everything worth knowing about Jalou: www.sonyericsson.com/Jalou
Legal
1) Facts and features may vary depending on local variant.
2) Operational times are affected by network preferences, type of SIM
card, connected accessories and various activities e.g. playing
games. Kit contents and colour options may differ from market to
market. The full range of accessories may not be available in every
market.
© Sony Ericsson Mobile Communications AB, 2009.
The liquid identity, TrackID and PlayNow are trademarks or registered
trademarks of Sony Ericsson Mobile Communications AB. Sony and MEGA
BASS are trademarks or registered trademarks of Sony Corporation.
Ericsson is the trademark or registered trademark of
Telefonaktiebolaget LM Ericsson.
TrackID is powered by Gracenote Mobile MusicID. Gracenote and
Gracenote Mobile MusicID are trademarks of Gracenote, Inc. Bluetooth
is a trademark or registered trademark of Bluetooth SIG Inc. Google
Inc. Google and Google Maps are trademarks or registered trademarks
of Google Inc. Java and all Java-based trademarks and logos are
trademarks or registered trademarks of Sun Microsystems, Inc.
NetFront is a trademark or a registered trademark of ACCESS Co., Ltd.
SanDisk and microSD are trademarks or registered trademarks of
SanDisk Corporation. Exchange ActiveSync is a trademark or registered
trademark of Microsoft Corporation.
Other product and company names mentioned herein may be the
trademarks of their respective owners.
Any rights not expressly granted herein are reserved. Subject to
change without prior notice.
Sony Ericsson Mobile Communications AB, SE-221 88 Lund, Sweden
Sony Ericsson is a 50:50 joint venture by Sony and Ericsson
established in October 2001, with global corporate functions located
in London and operations in all major markets. Our vision to become
the industry leader in Communication Entertainment; where new styles
of communicating through the internet and social media, become
entertainment. Sony Ericsson offers exciting consumer experiences
through phones, accessories, content and applications. For more
information please visit: www.sonyericsson.com.
FOR MEDIA INFORMATION PLEASE CONTACT:
Sony Ericsson Global Communications & PR
Merran Wrigley +44 208 762 5862
General Press: +44 208 762 5858
E-mail: press.global@SonyEricsson.com
Product images: www.sonyericsson.com/press
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