2008-09-16 05:41:03 -

www.researchandmarkets.com - Research and Markets (www.researchandmarkets.com/research/9c5c9d/australia_prepai) has announced the addition of the "Australia - Prepaid Electronic Payment Services Market" report to their offering.

Prepaid telecommunications products are a significant component of the telecom pie. In 2008 the total EPS market is worth over $3 billion. Prepaid mobile is the largest proportion of this amount, followed by calling cards, Broadband,

Music, gift cards as well as PSMS services. Electronic Payment Systems (EPS) has changed the way these prepaid services are sold. The current Australian model involves PINs being ordered, delivered electronically to electronic payment service providers, decrypted, stored securely, paid for, and dispensed to the customer on a demand basis; the customer then keys the PIN into their phone. The arrival of rechargeable magnetic cards is a major new marketing development. After the collapse of Bill Express the market is dominated by e-pay Australia, with the banks starting to form the 2nd largest group competing in this market. -0- Key Topics Covered: - Developments in 2008 - Market forecasts - Market overview - Other Recharge models - Trends and developments - E-Payment (separate Report) - Revenue overview - Major players - Prepaid open to misuse

For more information visit www.researchandmarkets.com/research/9c5c9d/australia_prepai

Research and Markets
Laura Wood, Senior Manager, press@researchandmarkets.com
Fax from USA: 646-607-1907
Fax from rest of the world: +353-1-481-1716