2008-09-15 23:45:04 -

www.frost.com - The Information Communications Technologies practice at Frost & Sullivan is pleased to announce its 2008 Quarterly Analyst Briefing Presentation on the North American mobile and wireless market, to be held on Wednesday, September 17, 2008 at 12:00 p.m. PDT.

When it comes to their companies' field activities, most executives work in the dark. Today's next-generation Mobile Resource

Management (MRM) applications use GPS-equipped handheld devices and web-based tracking systems to provide visibility, pinpoint the location of workers, and manage workflows. With high, hard-dollar ROI for the customer and increased data ARPU for the wireless carrier, MRM solutions continue to multiply.

However, as a shakeout approaches, survival requires a clear understanding of the market's evolution. The next 12-24 months promise to be a period of transition and consolidation in the MRM market, as carriers delve further into this sector and application developers jostle for market share - and survival.

This briefing will benefit North American wireless carriers, MRM application developers and middleware vendors, Independent Software Vendors (ISVs), Systems Integrators, mobile device manufacturers, and the CIOs of companies with sizeable field services organizations. Highlights of the briefing include analyses of ever-evolving MRM issues, key stakeholders and their strategies, application trends, wireless carrier activity, and market sizing.

"Next-gen MRM combines GPS and wireless capabilities into an affordable tracking solution for companies with field service personnel," observes Frost & Sullivan Senior Industry Analyst Jeanine Sterling. "However, with market consolidation imminent, the MRM vendors and channels have to make some tough choices in order to win this customer segment. The application developers still need to resolve a number of issues, including partnering and target segments. Carriers continue to wrestle with technology choices, but also need to address their marketing and sales challenges. Finally, ISVs and Systems Integrators - under pressure to jump in and partner up - must determine how to best approach this new mobilization opportunity."

To participate in this briefing, please email Stephanie Ochoa, Corporate Communications, at stephanie.ochoa@frost.com with the following information: your full name, title, company name, company telephone number, company email address, city, state and country. Upon receipt of the above information, a registration link will be emailed to you. You may also register to receive a recorded version of the briefing at anytime by submitting the aforementioned contact details.

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Frost & Sullivan
Stephanie Ochoa, 210-247-2421
Corporate Communications - North America
F: 210-348-1003
stephanie.ochoa@frost.com
www.frost.com