2008-11-13 18:30:03 -
cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww .., a leader in end-to-end website optimization, today announced the appointment of Bob Werkema to Vice President of Sales.
? Bob Werkema brings to Amadesa both the management skills and industry experience needed to deliver our platform based approach for website optimization, ? said Amadesa ? s CEO and President, David Efergan. ? As we
prepare to launch new integrated applications, we will continue to focus on increasing our clients ? revenues and introducing innovative optimization best practices. Bob ? s insights and leadership will help us advance our strategic initiatives for years to come. ?
Werkema has more than 25 years experience in sales management, marketing and product management in the enterprise software and e-commerce industries. As Vice President of Sales, he leads the business and client development efforts at Amadesa.
? The concept of a unified solution to personalize content, optimize visitor experiences, shopping and checkout flows is new in e-business, ? said Werkema. ? I ? m excited to help Amadesa leverage this unique platform to educate and expand the market for our technology. ?
Prior to joining Amadesa, Werkema held sales executive and management roles within IBM ? s WebSphere Commerce team, at Comergent Technologies and at SAP. He holds a bachelor ? s degree in business and economics from Calvin College.
About Amadesa:
Amadesa delivers a Software-as-a-Service (SaaS) platform, the Amadesa Customer Experience Platform, which analyzes behaviors to guide user choices and outcomes, grow customer revenues and improve conversion rates. Amadesa Forms and Shopping Cart Optimization, A/B and Multivariate Testing, Product Recommendation, and Dynamic Personalization applications enhance users ? online experiences to drive engagement and increase conversions. Companies turn to Amadesa to test, automate, refine and optimize content delivery and personalization processes, including customized shopping carts, forms, home pages, landing pages, product pages, category pages, and other online pages, advertisements and online content. Learn more at
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Michelle Taylor
312.432.9407
mailto:mtaylor@preturn.com
