2013-10-22 11:35:02 -
Alpari (UK) Limited : cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww .. “Alpari UK”, one of the leading global providers of online foreign exchange (“Forex”, “FX”), precious metals and CFD trading services, has been shortlisted for their April 2013 game changers campaign at this year’s PRCA Awards. The annual PRCA Awards honour outstanding PR campaigns from in-house marketing teams and consultancies across a variety of categories.
Entitled ‘Meet the game changers’, the campaign marked the expansion of Alpari’s global sponsorship portfolio with the launch of Team Alpari FX : cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww .. , a professional sailing team led by former world champion skipper Adam Minoprio. Featuring West Ham United first-team players and professional sailors from Team Alpari FX, the campaign brought elite performers from both sailing and
football together in a unique trick-shot stunt aiming to go viral.
The primary objective of the campaign was to secure PR coverage for the newly formed Team Alpari FX outside of the sailing sector. Exceeding all expectations, the stunt obtained coverage in multiple leading online consumer titles including; the Daily Mail Online, SkyNews.com and WHUFC.com. In addition, the campaign saw considerable online conversion with in excess of 80,000 engagements on the campaign landing page at a CTR of 16.40% and eight new live trading accounts.
Watch the video : cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww ..
of the stunt, including the remarkable trick shot.
Elizabeth Bacon, Sponsorship and Events Manager, Alpari UK Limited commented, “Sponsorships are an important part of our marketing communications mix and we are committed to supporting teams who share the same passion, drive and skill as our traders. The game changers campaign was a great demonstration of this commitment and we’re extremely proud to be shortlisted for a PRCA Award.”
Winners will be announced on Tuesday 12 November 2013 at the PRCA awards ceremony in London.
About Alpari UK
Alpari (UK) Limited is an independent entity within the association of Alpari companies (“Alpari”). Alpari serves global clients from offices in over 20 countries. Our locations include London, New York, Tokyo, Shanghai (Representative Office), Dubai, Moscow, Mumbai and Frankfurt.
Alpari has a number of high-profile sponsorships : cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww ..
, including the Alpari World Match Racing Tour (title sponsor) and West Ham United FC (principal sponsor).
Risk warning: Forex, spread bets and CFDs are leveraged products.
They may not be suitable for you as they carry a high degree of risk to your capital and you can lose more than your investment. Binary options are speculative and you can lose some or all of your investment. You should ensure you understand all of the risks.
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Elizabeth BaconSponsorship and Events ManagerAlpari UK+44
20 7426 2800