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Allied Telesis teams up with Specialist Computer Distribution to conduct a series of roadshows in Middle East


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Allied Telesis
Allied Telesis
2014-08-19 06:58:43 - Regional roadshows to empower and enable channel partners to gain from the growing demand for Allied Telesis products and solutions across Middle East

Allied Telesis, a global provider of secure IP/Ethernet switching solutions, today announced that it has teamed up with its authorised distributor, Specialist Computer Distribution (SCD) to conduct a series of roadshows for its channel partners, starting August 19th, 2014. The countries that are covered for the roadshow are Qatar, Oman, UAE, Saudi Arabia, Kuwait, Bahrain and Pakistan

Since it started its operation in the Middle East four years ago, Allied Telesis has emerged as one of the fastest growing networking companies in the region. State of the art Japanese technology allows the company to offer products with technical superiority, flexibility, and cost effectiveness. The company has outgrown its competition on several counts, and today it is one of the most preferred

names in the business.

“Over the years we have witnessed remarkable growth and today demand from large enterprises, big organisations, and government is growing at a great pace. This has led us to be the leaders in certain segment such as IP video surveillance across the region. To manage this growth effectively, we have been rapidly expanding our reach and these roadshows intend to further enhance our channel base,” said Sabbahuddin Khan, Regional Manager at Allied Telesis Middle East.

“The agenda for the roadshow includes presenting a global and regional overview of our company. Senior executives from both Allied Telesis and SCD will make presentation and update partners on latest industry trends, new products and discuss the technical edge that we have over the competition. We will also be highlighting our end to end Ethernet solutions for the enterprise.” Khan said, “During the event, we will be introducing our channel engagement program and unveil our unique initiative ‘Not for Resale’. We are confident that our ‘Not for Resale’ will open up several new opportunities for our channel partners. These roadshows will be followed by technical training and certification workshops for partners in their respective countries.”

Specialist Computer Distribution is a leading value added distributor with brands such as IBM, Allied Telesis, IGEL Thin Clients, and Scale Computing in its portfolio. The distribution company is part of the multi-billion dollar Rigby Group with interests in several business disciplines. The company is well equipped with a strong team of highly skilled professionals, big financial bandwidth, in-house logistics capabilities, and a broader market access in the region.

Imtiaz Ghani, General Manager at Specialist Computer Distribution, “We are excited about these roadshows and with our initial interaction with our partners we are expecting large attendance at all the 9 locations in 7 countries. Channels partners are keen to lap up this opportunity that will enable them to move forward in right direction while dealing with end users. With Allied Telesis we share the same philosophy to enable and empower a channel that enhances the confidence and capabilities of our partners.”

“These roadshows are also part of the overall strategy to empower our channel partners with market information, technology trends, product knowledge, skills-sets, and customer requirements that would enable them to be ready to fulfill the growing demand for Allied Telesis in the market. We believe in hand holding our partners in the initial stage and the main aim of these roadshows is to lay a path for the success of our channel,” concluded Khan.


Author:
Hazem Abed
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