2009-06-19 14:49:26 - Leverages SaaS-based Lyris HQ Platform to Optimize Weekly Email Communications Across its Audiences

EMERYVILLE, CA –Lyris, Inc., the online marketing expert, on February 24, 2009 announced that Alliance for the Arts is using Lyris HQ to better manage, track and interact with their diverse audiences through targeted email communications.

Alliance for the Arts serves the New York cultural community through research and advocacy and issues cultural guides and calendars for the public. With limited resources spread across the management of three separate online properties (NYC-ARTS.org, NYCkidsARTS.org and AllianceforArts.org ), Alliance for the Arts needed a solution that could maximize the reach and effectiveness of each site with the most efficient investment of time and money. Lyris HQ provided the right solution for the organization to better manage and cleanse email lists and send

and track weekly email communications to its diverse audiences. They also have future plans to utilize the mobile and social media enhancement features of Lyris HQ.

“Lyris HQ has enabled us to expand beyond just emailing our newsletters, to allow us to segment our diverse audiences and track interaction,” said Randall Bourscheidt, President, Alliance for the Arts. “The suite allows us to better understand and interact with our audiences, and in turn, build better awareness for research and cultural events throughout New York City.”

Supporting Resources:
· Customer profile: www.lyris.com/media/pdf/profiles/alliancearts_lhq_profile.pdf

Alliance for the Arts Sample Newsletters:
· www.allianceforarts.org/get-the-news/january-2009.php
· www.allianceforarts.org/get-the-news/afta-journal/alliance-for-t ..

About Lyris, Inc.
Lyris, Inc. (OTCBB:LYRI.OB) is the online marketing expert delivering the right mix of software technology and industry knowledge to help its customers simplify their marketing efforts and optimize campaign ROI. Through the delivery of the industry’s first on-demand integrated marketing suite, Lyris HQ, and knowledge-sharing community, www.lyrishq.com, to secure and reliable on-premise solutions, including Lyris ListManager, Lyris provides customers the right tools to optimize the management, collaboration and execution of their online and mobile marketing initiatives. These sophisticated, yet easy-to-use tools provide marketers a suite of best-of-breed applications for managing email marketing campaigns, publishing and managing Web site content, creating landing pages, optimizing Web sites and search engine marketing. Clients include ACCESS Systems Americas, American Apparel, Body Glove, Johns Hopkins University, JupiterMedia and Nokia. For more information, please visit www.lyris.com. The company is based in Emeryville, Calif.

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