2013-09-03 19:03:04 -
ALLEGIANT LAUNCHES FIRST NATIONAL TELEVISION ADVERTISING CAMPAIGN
LAS VEGAS. Sept. 3, 2013 - Allegiant (NASDAQ: ALGT) announced today that it is
launching its first-ever national television advertising campaign. The company,
known for its exceptional travel deals and ultra-low fares, partnered with
Peñabrand and Ocean Media to create and execute a campaign titled "Here's the
Deal" that would entertain consumers while educating them about Allegiant's
unique approach to saving money.
"Smart travelers love Allegiant because they know we offer an amazing value on
nonstop air service to world-class vacation destinations," said Rich Winiarski,
Allegiant Travel Company Vice President of Marketing. "To offer such low prices,
we need to take a fundamentally different approach than traditional air
carriers. Our new campaign helps consumers understand how we're different and
how these differences make it possible for
them to save so much money."
The "Here's the Deal" campaign will serve as an introduction to the brand for
millions of consumers across the country. The company is the largest domestic
low-cost carrier, serving as the hometown airline of more than 90 communities,
including recently announced service in the New York City and Boston areas.
Allegiant provides low-cost, convenient air service to top vacation destinations
like Las Vegas, Orlando and Hawaii, offering lower fares, as well as great deals
on hotels, cars and attractions, making vacation more affordable in the
communities it serves.
"We are really excited about the opportunity to educate consumers on a smart way
to travel," said Stephanie Farmer, Executive Producer, Peñabrand. "It's always
pleasure when we work with clients with authentic messaging that has a solid
benefit. It was clear to us from the start that Allegiant is a smart company
working to bring their customers an alternative that works."
"Allegiant offers great value to consumers, and we are excited about the
partnership. With Allegiant's continued expansion, leveraging a national media
strategy was the right move and will dramatically improve media efficiency and
reach," said Jay Langan, Ocean Media President. "Ongoing analytics will also be
an important competitive advantage for Allegiant as we collaborate to grow the
"Allegiant consistently goes into new markets and accomplishes two things: we
bring down the cost of vacation travel while simultaneously increasing the
number of leisure travelers flying," said Winiarski. "We make more vacations
possible by making travel more affordable in the communities we serve. It's
something we're really proud of, and this new campaign will help us extend our
brand beyond the 99 communities we currently serve to a whole new audience of
The ads will initially run for four weeks nationally. Allegiant released the ads
today on YouTube, Facebook and Twitter and they have already received positive
comments from the airline's fans and followers.
Allegiant, Travel is our deal.(®)
Las Vegas-based Allegiant Travel Company (NASDAQ: ALGT) is focused on linking
travelers in small cities to world-class leisure destinations. The company
operates a low-cost, high-efficiency, all-jet passenger airline through its
subsidiary, Allegiant Air, while also offering other travel-related products
such as hotel rooms, rental cars, and attraction tickets. All can be purchased
through the company website, allegiant.com. The company has been named one of
America's 100 Best Small Companies by Forbes Magazine for four consecutive
years. For downloadable press kit, including photos, visit:
Peñabrand is an award-winning San Francisco-based creative shop and production
company that works with clients to develop unique brand ideas from concept
through production. Peñabrand has created innovative campaigns for a diverse
list of national clients including Lumosity.com, Ancestry.com, Jeep, GE
Healthcare, Jaguar and The North Face.
Ocean Media (oceanmediainc.com) is a leading independent media planning and
buying agency, founded in 1996 and based in Huntington Beach, Calif. Ocean's
approach adheres to the philosophy that return on investment (ROI) should be at
the forefront of every advertising campaign. The agency is well known for media
efficiency and their innovative analytics work. That combination has helped
launch and scale many of its clients. Ocean Media is the agency of record for
eHarmony, Priceline, Angie's List, Overstock.com, Ancestry.com, Care.com,
JustFab.com and Lending Tree, among others.
Allegiant Media Contact
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Source: Allegiant Travel Company via Thomson Reuters ONE