2012-02-13 16:55:13 -

TORONTO, ONTARIO -- (Marketwire) -- 02/13/12 --
Editors Note: There is a photo and a video associated with this press release.
As the first coalition loyalty application of its kind in Canada, AIR MILES is now introducing its re-designed mobile app. Collectors with Android and iPhone devices can now get on the go access to AIR MILES Reward Program information such as account balances, improved browsing of the complete dream rewards catalogue and in- store bonus offers at sponsor locations based on GPS.
"With more than 10 million AIR MILES Collector accounts we know how important it is to provide new and relevant offers to Collectors. Our Collectors provided their feedback through our social media channels asking for the App on Android, so we listened" says, Neil Everett, Chief Marketing Officer, AIR MILES Reward Program. "With the AIR MILES App Collectors are able to stay connected with AIR MILES offers, and promotions optimizing opportunities to earn reward miles."

One of the most exciting new features of the re-designed AIR MILES Application is the Check-in Challenge on now until April 30, 2012.The Check-in Challenge is the first ever AIR MILES mobile game that ranks the number of Check-ins Collectors do at AIR MILES Sponsor locations against other Collectors each month. At the end of the month, the top 50 Collectors with the highest number of Check-ins will get a Check-in Bonus, 2x the reward miles they earned that month at the Sponsors they Checked in at. The Check-in challenge was designed to add a gameification layer to the App. Collectors can compete against each other to earn more reward miles faster.
The AIR MILES app allows Collectors easy access to re-designed features such as account information where Collectors can check their AIR MILES balances and a GPS locator to quickly find Sponsor locations and offers. To explore these new features and more, download the new AIR MILES app, which is now available on Android : ctt.marketwire.com/?docid=0765588001&id=1257250&type=0&a .. and iPhone : ctt.marketwire.com/?docid=0765588001&id=1257253&type=0&a .. .
About the AIR MILES Reward Program
Founded in 1992, the AIR MILES Reward Program is Canada's premier coalition loyalty program. More than 10 million active Collector accounts, representing approximately two-thirds of all Canadian households, actively participate in the Program. The AIR MILES Reward Program allows Collectors to indulge in leisure, entertainment, merchandise, travel and other lifestyle rewards quickly, simply by doing their everyday shopping for products and services at AIR MILES Sponsors. AIR MILES reward miles can be redeemed for more than 1,200 different rewards, such as movie passes, family attractions, electronic merchandise, sports and recreation, travel and more.
For all press information, including images, video and further intel, visit our media landing page here : ctt.marketwire.com/?docid=0765588001&id=1257256&type=0&a .. . ( showcase.plasticmobile.com/airmiles : ctt.marketwire.com/?docid=0765588001&id=1257259&type=0&a .. )
To view the photo associated with this press release, please visit the following link: www.marketwire.com/library/20120213-air_miles_image01.jpg : ctt.marketwire.com/?docid=0765588001&id=1257262&type=0&a ..
To view the video associated with this press release, please visit the following link: youtu.be/N8RJpzanjlQ : ctt.marketwire.com/?docid=0765588001&id=1257265&type=0&a ..


Contacts:

For media inquiries or to arrange an interview,

please contact: Plastic Mobile

Salome Sallehy, Marketing Director

Toronto Office: (416) 538-8880 x228

Mobile: (604) 726-2438
salome@plasticmobile.com :


AIR MILES Reward Program

Emanuela Myers

416.552-2352
emyers@loyalty.com :