2013-09-30 18:01:48 - Agency Spotter, a platform reinventing the agency search and selection process, moved out of beta today and into a full version of its platform as marketers from around the globe return from Advertising Week in NYC. The speed and focus that Agency Spotter is bringing to the industry is causing marketers to respond with passion, including being called "life changing..."
Agency Spotter, a platform reinventing the agency search and selection process, moved out of beta today and into a full version of its platform as marketers from around the globe return from Advertising Week in NYC.
The speed and focus that Agency Spotter is bringing to the industry is causing marketers to respond with passion. One example, Przemek Dzierbicki, Global Director of Brand Activation for Carlsberg, says Agency Spotter is a "life changing tool for any marketer out there, and a chance for agencies to win accounts they would never think of competing for."
With detailed profiles of over 1,000 creative agencies of all types across areas such as advertising, design, digital, PR and research, agencyspotter.com continues to expand and innovate, attracting
attention from decision makers at top brands. Instead of the usual 3-6 months spent searching for creative agencies, Agency Spotter gets marketers to a short list with ease, taking their search from months to minutes.
Agency Spotter's full release has a sleek, new look with advanced filters that go beyond the type of service, budget, location and agency size to enable sorting by agency network, audience specialty and industry expertise as well as many other improvements to make the user experience better for both brands and agencies.
The platform is reinventing how an industry that spends more than $760 billion a year does business. Today's landscape of creative agencies is complex and more difficult to navigate than ever, making the days of relying on a friend to recommend an agency to become obsolete. Agency Spotter widens the scope of agency search and brings the information marketers need to know about agencies to life on a one page portfolio. That simplicity is helping brands discover new partners, keeping them organized as they evaluate agencies for what they are great at and helping them make more confident decisions.
One example of smarter decision making comes in how Agency Spotter asks you to engage your professional network. Instead of asking your network up front what agency you should use, a tactic that tends to yield nominal results for most, Brian Regienczuk, the company's CEO and Co-Founder, says "it is more effective to search and build a short list on Agency Spotter, use the site to 'see how you're connected' to those agencies, and reach out to your network with specific questions to get the inside scoop on agencies who are already likely candidates."
"Agency Spotter's activation of social media is a natural way to further the dialogue and help people make more informed decisions," said Misiek Piskorski, a professor at Harvard Business School who studies social networks and sits on Agency Spotter's Board of Advisors.
Agency Spotter continues to see solid growth and success as both brands and agencies are reporting connections and new project engagements being made through the platform. Help reinvent how brands and agencies connect by joining at www.agencyspotter.com. Once marketers have searched, built a watchlist, and reviewed their favorite agency partners, make sure to follow Agency Spotter on Twitter @agencyspotter and on AngelList.
About Agency Spotter
Agency Spotter is revolutionizing the B2B marketplace around agency search and selection, making it easy for businesses and creative agencies (Advertising, Design, Digital, PR, Research and more) to find and work with each other. Co-Founders Brian Regienczuk and Joseph Raccuglia have set out to solve a business problem that consistently surfaced while working at some of the world’s top brands. Agency Spotter was founded in 2012 and has offices in both Atlanta and Boston. For more information, visit agencyspotter.com or twitter.com/agencyspotter