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Aetna Encourages Open Enrollment Shoppers to "Try Before You Buy"


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© Business Wire 2008
2008-09-22 22:07:01 -

- Aetna Kate Prout, 215-775-6264 ProutKF@aetna.com Aetna (NYSE:AET) announces: -0- WHO: Aetna's subject matter experts are available for interviews and to conduct online demos of the new tool. WHAT: Aetna makes cost and quality information available to all its members. Now prospective members can "test drive" members-only tools on Aetna's public website. New features include resources for researching cost and

quality information, learning about the value of the Aetna CareEngine(R)-powered Personal Health Record and finding out what other tools are available through Aetna Navigator(R), Aetna's secure member self-service website. WHERE: www.aetna.com/showcase Try the tools out for yourself, or allow us to give you a guided tour via a live online demo. WHY: According to a study conducted by the Center for Studying Health System Change, 56 percent of American adults or more than 122 million people, sought information in 2007 about a personal health concern from a source other than their doctor. Furthermore, recent studies have found that Americans are demanding more and better information about health care costs - with 84 percent wanting to know what they can expect to pay before visiting the physician or hospital. Aetna believes strongly in providing our members with the information they need to help them make informed, responsible decisions about their health care. Too often consumers pick a health plan first and learn only later about how to gain the most value from the plan. That's why we want our potential members to learn more about the cost and quality tools available on Aetna's website. This online showcase of Aetna's resources is especially valuable during the upcoming open enrollment season as consumers are looking to learn as much as they can before selecting a health plan.

New Tool Allows Consumers to Test Drive Aetna "Members-Only"
Resources Before Choosing a Health Plan

Tools showcase real member cost savings; special, patented
features of the Aetna Personal Health Record; and other online member
assets


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