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ADVA Optical Networking to Demonstrate Unique Cachejack(TM) Technology at Mobile World Congress 2013


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2013-02-19 09:10:49 -

ADVA Optical Networking SE /
ADVA Optical Networking to Demonstrate Unique Cachejack(TM) Technology at Mobile 
World Congress 2013 
. Processed and transmitted by Thomson Reuters ONE.
The issuer is solely responsible for the content of this announcement. 

New Capability Added Through Investment in Saguna Networks Is Designed to
Improve Mobile User Experience Through an Application-Aware RAN

Martinsried/Munich,  Germany. February  19, 2013. ADVA Optical  Networking today
announced  that it  will be  demonstrating its  new Cachejack(TM)  technology in
Booth  7D34, Hall 7, during Mobile World  Congress 2013 at Barcelona's Fira Gran
Via, Feb. 25-28. Cachejack(TM) is designed to improve mobile user experience and
enable  location-based services (LBS) through  an application-aware radio access
network (RAN) and optimize resource utilization by 
uniquely transporting content directly from the backhaul network straight to the mobile subscriber. Visitors to ADVA Optical Networking's booth, using their own mobile devices, will be able to experience how Cachejack(TM) accelerates downloading of content such as video streaming and high-resolution images from the Internet. "We made a strategic investment last year in Saguna Networks and its technology for optimizing content delivery in mobile backhaul infrastructures, and now we have rapidly integrated this capability into our successful FSP 150 product line and are excited for the attendees of Mobile World Congress 2013 to experience the considerable improvements in user experience that Cachejack(TM) uniquely delivers," said Christoph Glingener, chief technology officer of ADVA Optical Networking. "We continue to see fierce growth in demand for high-quality, rich content over mobile networks worldwide, and ADVA Optical Networking Cachejack(TM) enables mobile providers a compelling array of benefits as they seek to capitalize on this demand among their subscribers. Improving user experience, enabling new revenue-generating LBS and reducing transport costs are of prime value to today's mobile operators." The ADVA Optical Networking solution loads popular content on integrated cache servers in cell site gateways or network interface devices (NID). That content is then delivered from a cache server, which is in closer proximity to the requesting user than the mobile core network. The effect is slashed time to first byte, translating into an enhanced user experience as subscribers receive content more quickly. In addition, Cachejack(TM) enables monetized LBS offerings; for example, advertisements tailored to a user's precise location can be delivered along with requested content. And Cachejack(TM) helps operators save bandwidth and money by optimizing mobile backhaul. # # # About ADVA Optical Networking ADVA Optical Networking is a global provider of intelligent telecommunications infrastructure solutions. With software-automated Optical+Ethernet transmission technology, the Company builds the foundation for high-speed, next-generation networks. The Company's FSP product family adds scalability and intelligence to customers' networks while removing complexity and cost. With a flexible and fast-moving organization, ADVA Optical Networking forges close partnerships with its customers to meet the growing demand for data, storage, voice and video services. Thanks to reliable performance for more than 15 years, the Company has become a trusted partner for more than 250 carriers and 10,000 enterprises across the globe. For more information, please visit us at www.advaoptical.com. Published By: ADVA Optical Networking SE, Martinsried/Munich and Meiningen, Germany www.advaoptical.com For Press: Gareth Spence t +44 1904 699 358 public-relations(at)advaoptical.com For Investors: Wolfgang Guessgen T +49 89 89 0665 940 investor-relations(at)advaoptical.com This announcement is distributed by Thomson Reuters on behalf of Thomson Reuters clients. The owner of this announcement warrants that: (i) the releases contained herein are protected by copyright and other applicable laws; and (ii) they are solely responsible for the content, accuracy and originality of the information contained therein. Source: ADVA Optical Networking SE via Thomson Reuters ONE [HUG#1679025]


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