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Adometry Announces Attribute Catalyst Framework(TM) Giving Customers a Fully-Integrated Platform to Assess and Improve Media Buying Performance New Certification Program Provides Top Buying Platforms Automated Updates Based on Advanced Multi-Channel Attribution Metrics


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© Marketwire 2012
2012-12-04 15:02:57 -

AUSTIN, TX -- (Marketwire) -- 12/04/12 -- Adometry : ctt.marketwire.com/?release=961153&id=2348143&type=1& .. , Inc., a leader in cross-channel attribution, today announced the immediate availability of the Attribute Catalyst Framework™, a comprehensive media buying integration platform available exclusively from Adometry. This automated integration capability improves the performance of DSP, Network, and Real-Time bidding inventory by combining Adometry's industry-leading attribution modeling with proven buying platform optimization.



In addition, Adometry announced the Attribute Catalyst Certification Program to offer programmatic buying platforms that have demonstrated the ability to accept specified standard scoring data feeds a way to work with Adometry Attribute. Previously, these platforms, which provide agencies and marketers with real-time audience segmentation and performance improvements, have been limited to optimizing campaigns using single channel, last event or other simple attribution metrics. With the Attribute Catalyst Framework, these certified platforms can leverage advanced scoring across multiple channels in combination with their own robust data sets to provide the best results for clients.





"Marketers and advertisers want a way to more effectively and accurately manage cross-channel campaigns and we're giving them that in a simple and automated way," said Adometry CEO, Paul Pellman. "This integration capability means DSPs and other automated buying platforms can now optimize delivery based on advanced cross-channel metrics for the first time."



According to Joanna O'Connell in The Forrester Wave™: Demand-Side Platforms, Q4 2011(1) report, "Today's digital media buyers -- whether working in an agency environment or inside a company's marketing department -- face an unprecedented level of complexity in developing, managing, optimizing, and reporting on their media programs. It's no wonder, then, that more than 50% of buyers say a better system for managing multichannel buying and execution would do the most to improve their current workflow."



Using the Attribute Catalyst Framework with a certified programmatic buying platform simplifies the media buying process. The media team continues to use existing performance targets while Adometry provides operational metrics based on cross-channel media analysis through an automated recurring data feed.



Clients can immediately begin leveraging cross-channel scoring and predictive modeling from Adometry Attribute directly into the following certified buying platforms:



  • Advertising.com - has spent more than a decade building sophisticated technology, compiling comprehensive data and developing deep publisher relationships

  • Google Media Platforms - DoubleClick Bid Manager, a high impact demand-side platform that enables advertisers, agencies and agency trading desks to use real-time bidding to buy and optimize online media

  • MediaMath - the MediaMath TerminalOne platform allows agencies and advertisers to plan, execute, optimize and analyze marketing campaigns across the digital landscape

  • Videology - an advertising technology that works across all video screens to connect brands with those consumers they most want to reach




Other programmatic buying platforms are invited to become certified or obtain more information about the certification process at info@adometry.com : mailto:info@adometry.com . Learn more about Adometry's complete attribution suite at www.adometry.com : ctt.marketwire.com/?release=961153&id=2348146&type=1& .. or follow us on Twitter: @Adometry : ctt.marketwire.com/?release=961153&id=2348149&type=1& .. .



About Adometry
Adometry, Inc. provides ad verification and cross-channel attribution intelligence, plus auditing and scoring metrics, to optimize results for the world's leading online advertisers, publishers, and ad networks. Through its SaaS-based advanced analytics, Adometry processes and analyzes tens-of-billions of impressions and advertising transactions per month to identify the true consumer purchase-decision journey and to maximize marketing ROI. Adometry combines a scientifically proven methodology with a flexible and easy to implement solution to provide the fastest time to value. Headquartered in Austin, Texas, Adometry is privately held and backed by Sierra Ventures, Austin Ventures, Shasta Ventures and Stanford University. For more information, visit www.adometry.com : ctt.marketwire.com/?release=961153&id=2348152&type=1& .. .



Adometry is a registered trademark; Adometry Attribute and the Attribute Catalyst Framework are trademarks of Adometry, Inc. All other company and product names mentioned are used only for identification and may be trademarks or registered trademarks of their respective companies.



(1) The Forrester Wave™: Demand- Side Platforms, Q4 2011, Forrester Research, Inc., December 14, 2011.



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John Yarbrough
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