2008-11-11 02:23:00 -

- Racepoint Group Lindsey Scott, 415-694-6713 lscott@racepointgroup.com or BlogHer Inc. Elisa Camahort Page, 408-504-5708 elisa@blogher.org Add after last graph of release:

PepsiCo

PepsiCo (NYSE: PEP) is one of the world's largest food and beverage companies, with 2007 annual revenues of more than $39 billion. The company employs approximately 185,000 people worldwide, and its products are sold in approximately

200 countries. Its principal businesses include: Frito-Lay snacks, Pepsi-Cola beverages, Gatorade sports drinks, Tropicana juices and Quaker foods. The PepsiCo portfolio includes 18 brands that generate $1 billion or more each in annual retail sales. PepsiCo's commitment to sustainable growth, defined as Performance with Purpose, is focused on generating healthy financial returns while giving back to communities the company serves. This includes meeting consumer needs for a spectrum of convenient foods and beverages, reducing the company's impact on the environment through water, energy and packaging initiatives, and supporting its employees through a diverse and inclusive culture that recruits and retains world-class talent. As a member of the Dow Jones Sustainability World Index (DJSI World) and the Dow Jones Sustainability North America Index (DJSI North America), PepsiCo is a recognized leader in sustainability. For more information, please visit www.pepsico.com.

The corrected release reads:

BLOGHER ANNOUNCES ITS FIFTH ANNUAL CONFERENCE WILL RETURN TO CHICAGO JULY 24-25, 2009

BlogHer '09 Plans Biggest, Most Exciting Conference Yet, Celebrating the Real Work, Real Friends and Real Spirit of its Rapidly Growing Community; PepsiCo Signs On As Platinum Sponsor

BlogHer, the Web's number-one guide to blogs by women, will host its fifth annual conference July 24-25 at the Sheraton Hotel and Towers in Chicago, IL. Building on the momentum of four consecutive sold-out annual conferences, the 2009 conference will bring bloggers from every corner of the blogosphere together for hands-on learning, rich discussions, opportunities to meet with the brands that support them and plentiful networking opportunities. BlogHer '09 will begin on Thursday July 23rd with an intimate one-day BlogHer Business event and then continue for the next two days, bringing over one thousand attendees together to celebrate 2009's theme: "In Real Life."

"After extensive research and careful consideration, we're thrilled to return to Chicago for BlogHer '09. Because our attendee base has grown so rapidly over the years, it was essential that we find a venue that could accommodate our unique event under one roof," said BlogHer COO and co-founder Elisa Camahort Page. "Chicago also meets the accessibility and budget needs of our attendees because it is a hub city that is easily reached from most US and Canadian destinations via affordable, non-stop flights. We look forward to hosting yet another sold-out conference that will provide a forum for our attendees to connect with friends both old and new, learn from industry pioneers and discover new ways of making their blogs successful - all in real life."

"The Sheraton Hotel & Towers is an all-in-one venue that will allow us to offer expanded services, sessions and workshops to our attendees," said BlogHer President of Strategic Alliances and co-founder Jory Des Jardins. "We're thrilled to announce that PepsiCo is on board as a Platinum Sponsor. This year's location will also provide even more opportunities for sponsors like PepsiCo to tailor their offerings, following on the success of customized offerings from brands like Michelin, Sesame Street, Macy's and Hewlett Packard at BlogHer's 2008 conference."

BlogHer '09 will feature numerous tracks that will explore blogging as a business and as a channel for social and political activism, blogging identities and passions, and MommyBlogging as a commercial and cultural phenomenon. It will also include an ongoing Geek Lab dedicated to learning, training and hacking. A preliminary conference schedule will be available online beginning December 15.

Visit www.blogher.com/blogher_conference/conf/ for more information.

About BlogHer

Founded in February 2005 by Elisa Camahort Page, Jory Des Jardins and Lisa Stone, BlogHer's mission is to create opportunities for women who blog to pursue exposure, education, community and economic empowerment. BlogHer provides the number-one community and media network of blogs by women via a community hub (blogher.com), annual conferences and an advertising network of more than 2,000 qualified, contextually targeted blog affiliates. BlogHer provides the highest quality content on a range of topics, with all blogs continually edited to meet strict editorial standards, including content quality, category relevance and blog frequency. In July 2008, BlogHer entered into a strategic partnership with iVillage, part of Women@NBCU, which includes other NBC Universal brands including Bravo and Oxygen. The partnership also includes an investment by Peacock Equity, a joint venture between NBC Universal and GE Commercial Finance's Media, Communications and Entertainment business, and returning investor Venrock.

PepsiCo

PepsiCo (NYSE: PEP) is one of the world's largest food and beverage companies, with 2007 annual revenues of more than $39 billion. The company employs approximately 185,000 people worldwide, and its products are sold in approximately 200 countries. Its principal businesses include: Frito-Lay snacks, Pepsi-Cola beverages, Gatorade sports drinks, Tropicana juices and Quaker foods. The PepsiCo portfolio includes 18 brands that generate $1 billion or more each in annual retail sales. PepsiCo's commitment to sustainable growth, defined as Performance with Purpose, is focused on generating healthy financial returns while giving back to communities the company serves. This includes meeting consumer needs for a spectrum of convenient foods and beverages, reducing the company's impact on the environment through water, energy and packaging initiatives, and supporting its employees through a diverse and inclusive culture that recruits and retains world-class talent. As a member of the Dow Jones Sustainability World Index (DJSI World) and the Dow Jones Sustainability North America Index (DJSI North America), PepsiCo is a recognized leader in sustainability. For more information, please visit www.pepsico.com.

BlogHer '09 Plans Biggest, Most Exciting Conference Yet,
Celebrating the Real Work, Real Friends and Real Spirit of its Rapidly
Growing Community; PepsiCo Signs On As Platinum Sponsor