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i-CAN3810T-HD     1st October 2009 - Geneva, Switzerland: Advanced
supports HDTV     Digital Broadcast (www.adbglobal.com), a leading
roll-out on       supplier of technology to the global digital
Mediaset's        television industry, today announced the launch of
successful Pay TV its first high definition interactive digital
digital           terrestrial (DTT) set-top box for the Italian
terrestrial       retail market that will allow Italian football fans
platform          to watch Serie A in high definition as well high
                  definition programs broadcast in the switch-off
                  areas.  The i-CAN3810T-HD, marketed under the
                  i-CAN(TM) brand and distributed in retail outlets
                  throughout the country via ADB's distribution
                  partner ZAP, will support the Mediaset Premium Pay
                  TV service that is accessed by a pre-paid card or
                  through Easypay, a flexible subscription solution.
                  Mediaset has made significant investments in
                  exclusive content, including Serie A and UEFA
                  Champions League® football rights and original
                  entertainment programming. The launch of the i-CAN
                  3810T-HD set top box will enable consumers to enjoy
                  Mediaset's programs with the best TV viewing
                  experience.

                  "Italian viewers have demonstrated their desire  to
                  see premium pay TV  content on digital  terrestrial
                  TV, and it is natural that they should now want  to
                  watch these programs  in high  definition on  their
                  new flatscreen TV sets," comments Eugenio Pettazzi,
                  Head of Digital Terrestrial Operations at Mediaset.
                  "The  i-CAN  brand  is  recognized  in  Italy   for
                  delivering a  first  rate consumer  TV  experience:
                  great picture quality, strong interactive  features
                  and ease of use.  We  are very pleased to have  ADB
                  and ZAP among our partners to ensure our  customers
                  have a choice  of great HD  set-top boxes to  enjoy
                  the Mediaset Premium service."

                  Francois Pogodalla, Chief Executive Officer at  ADB
                  comments: "Mediaset Premium is an extremely popular
                  digital  terrestrial  Pay   TV  service.    Italian
                  football fans  want  the best  viewing  experience:
                  high definition  video and  stadium atmosphere  via
                  home cinema sound and we are happy to offer this to
                  them."

                  The i-CAN3810T-HD, "bollino" gold labelled, enables
                  viewers to receive any FREE, PAY, HD MPEG4 AVC  and
                  SD MPEG-2 offering,  broadcast over  DTT in  Italy.
                   It supports the leading conditional access systems
                  (Nagra, Irdeto, Conax), provides HDMI HD and  Scart
                  SD outputs  and  is  compatible  with  home  cinema
                  systems. This  product  also includes  an  Ethernet
                  port  to  support  MHP  interactive  services  over
                  broadband and a USB connection that enables  future
                  functionality   to   be   added.   Auto    install,
                  over-the-air   software    downloads,    Electronic
                  Programme  Guide,  parental  control  and   simple,
                  intuitive menus make this  product easy to use  and
                  ideal for distribution in the retail,  self-install
                  marketplace.

                                        -ends-

                  About ADB

                  Advanced Digital Broadcast (www.adbglobal.com) is a
                  leader in the design, development and supply of
                  high-quality products to the world-wide digital
                  television market. The Company has deployed over 13
                  million set-top boxes, across high-volume markets,
                  incorporating the industry's pioneering middleware,
                  conditional access and hardware technologies.
                  ADB has established itself as a trusted partner to
                  television operators supporting them to launch new
                  services using state-of-the-art technology. Through
                  its unique end-to-end understanding of set-top box
                  software, ADB is able to design and supply highly
                  efficient and optimized hardware platforms ahead of
                  the competition.
                  Approximately 70% of ADB's workforce is dedicated
                  to engineering; developing products across all the
                  digital television technology platforms including
                  cable, Internet Protocol (IP), satellite and
                  terrestrial. The company is headquartered in
                  Geneva, Switzerland with its main Research and
                  Development facility in Zielona Gora, Poland and
                  Operations division in Taipei, Taiwan. ADB has
                  local representation in Australia, Italy,
                  Singapore, Spain, the Ukraine, the United States
                  and the United Kingdom.
                  ADB is a member of ADB Group; ADB Group
                  (www.adbholdings.com) is publicly listed on the
                  Swiss Stock Exchange (SIX:ADBN).
                  ADB. Defining Digital.



                  For further media information please contact:

                  Gay Bell/Lyndon Johnson
                  Platform PR for ADB
                  Tel: +44 (0)20 7486 4900
                  gay@platformpr.com/lyndon@platformpr.com

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ADB Holdings S.A.
Avenue de Tournay 7 Chambesy Switzerland

ISIN: 
CH0021194664; Index: SPI, SSCI, SPIEX;
Listed: Main Market in SIX Swiss Exchange;