2013-01-08 09:33:35 -
Head N.V. /
Ad hoc: HEAD Racquet Sports USA Posts Best Ever Full Year Sales Results
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Amsterdam - 8(th) January 2013 - Head NV (VSX: HEAD; U.S. OTC: HEDYY.PK), a
leading global manufacturer and marketer of sports equipment, announced today
that HEAD Racquet Sports USA posts best ever full year sales results.
HEAD Racquet Sports USA has posted its best ever sales result for a full year in
company history. A double digit percentage increase for both HEAD and Penn
brands are especially significant given the marketshare both brands already had
coming into the year.
In addition, a year end retailer survey placed HEAD and Penn at the top of the
for sales force and speed of shipment as well as very high marks in all
marketing and operations categories.
"We are thrilled with our year-end results. We outpaced the market throughout
the year as a result of very hard work from our internal team combined with
incredible results from our athletes like Novak Djokovic, Maria Sharapova and
Andy Murray." said Greg Mason, Vice President Sales and Marketing Racquet Sports
US. "The combination of the two made for the best year in our history."
HEAD's new marketing campaigns have been player centric and have focused on
digital and social media marketing tactics. Some of the world's best tennis
athletes have helped take HEAD to the next level.
HEAD was able to combine players and marketing to maximize the impact. HEAD is
now the racquet sports leader in Facebook fans which is another indication of
the brand momentum.
"While it's great to share fantastic 2012 results, we are poised for further
growth in 2013 with aggressive marketing around Novak and Maria throughout the
first half. With the #1 male player in the world in Novak and Maria as the most
marketable female player in the world we are positioned for another great year."
The excellent development in the US was envisaged earlier in the year by the
group and does not impact the guidance for the groups results as set out in our
press release of November 8, 2012.
HEAD NV is a leading global manufacturer and marketer of premium sports
equipment and apparel.
HEAD NV's ordinary shares are listed on the Vienna Stock Exchange ("HEAD").
Our business is organized into five divisions: Winter Sports, Racquet Sports,
Diving, Sportswear and Licensing. We sell products under the HEAD (alpine skis,
ski bindings, ski boots, snowboard and protection products, tennis, racquetball
and squash racquets, tennis balls and tennis footwear and sportswear), Penn
(tennis balls and racquetball balls), Tyrolia (ski bindings) and Mares (diving
For more information, please visit our website: www.head.com
Analysts, investors, media and others seeking financial and general information,
Clare Vincent, Investor Relations
Tel: +44 207 499 7800
Fax: +44 207 491 7725
Gunter Hagspiel, Chief Financial Officer
Tel: +43 5574 608
Fax: +43 5574 608 130
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beliefs and assumptions are reasonable, the statements are subject to numerous
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be materially different from those projected. These Factors include, but are not
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Prins Bernhardplein 200,
1097 JB Amsterdam
Stock Market: Official Market of the Vienna Stock Exchange
HTM Senior Notes ISIN: XS0184717956 and XS0184719143
Listing: Luxembourg Stock Exchange
US Sales Results:
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