2009-07-20 14:29:07 -

Bluetooth is on track to increase attach rates in many key market segments, reports In-Stat ( www.in-stat.com : ).
However, the recession is taking its toll on the end equipment markets for Bluetooth, as Bluetooth-enabled equipment shipments will shrink 4% in 2009.

Within the Bluetooth market, however, it is not all doom and gloom. The Bluetooth 3.0 + High Speed specification, a true breakthrough, was announced as the next official standard in April. It offers high speed data transfer, nearly 10 times the rate of current Bluetooth technology, while providing the same capability and preserving Bluetooth interoperability.

“The new standard is an integrated solution that capitalizes on the two most successful wireless technologies to date, Bluetooth and 802.11,” says Brian O’Rourke,

In-Stat analyst. “This will allow Bluetooth to move large data files, such as music, videos, and photos at a rate similar to Wi-Fi. Up to now, low data rates have been a big stumbling block for Bluetooth in the Consumer Electronic (CE) market.”

Recent research by In-Stat found the following.



- Bluetooth semiconductor revenue will approach $4 billion by 2013.
Bluetooth 3.0 will represent the largest share of semiconductor revenue by 2012.



- Shipments of devices with Bluetooth will rebound to growth in 2010.


- 43% of In-Stat’s survey respondents are very or extremely familiar with Bluetooth. Among those 34 and younger, the percentage is over 60%.


- The Bluetooth attach rate for mobile phones is expected to be 63% in 2009.


- Radio integration, using Bluetooth as the wireless platform, continues to gain serious market momentum.

The research, “ Bluetooth 2009: Low Energy and High Speed Join the Party : ” (#IN0904452MI), covers the worldwide market for Bluetooth technology. It includes.

- Unit forecasts for Bluetooth-enabled products by category through 2013.


- Unit and revenue forecasts for Bluetooth semiconductors through 2013.


- Analysis of Bluetooth standards and integration.


- Examination of competitive technologies.


- Profiles of Bluetooth silicon competitors: Atheros, Broadcom, CSR, Infineon Technologies, Marvell Semiconductor, Nordic Semiconductor, Qualcomm, ST-Ericsson, and Texas Instruments.

For more information on this research or to purchase it online, please visit: www.instat.com/catalog/mmcatalogue.asp?id=161 : or contact a sales representative: www.instat.com/sales.asp :

The price is $3,495 (US).

About In-Stat

In-Stat’s market intelligence combines technical, market and end-user research and database models to analyze the Mobile Internet and Digital Entertainment ecosystems. Our insights are derived from a deep understanding of technology impacts, nearly 30 years of history in research and consulting, and direct relationships with leading players in each of our core markets. In-Stat provides its research through reports, annual subscriptions, consulting and advisory services to inform critical decisions.


For In-StatBrian O’Rourke, Principal Analyst,
480-609-4527 borourke@reedbusiness.com : mailto:borourke@reedbusiness.com Elaine
Potter, Marketing Coordinator, 480-483-4441 epotter@reedbusiness.com : mailto:epotter@reedbusiness.com