2007-05-14 18:01:35 -
CHICAGO, May 14 /PRNewswire/ -- AbelsonTaylor, the world's largest independent advertising agency in the healthcare field and long regarded as one of the most creative, has won 57 honors in recent national and global ad competitions, including 14 awards for campaign materials supporting the sleep drug Rozerem.
The 26-year-old agency won a Global Award for Rozerem in the category of exhibit booth design, a gold Rx Club Award in the category of master sales aids, a silver World Wide Web (WWW) Health Award for the Rozerem Web site, and two
DTC National Advertising bronze awards for most innovative campaign and best new brand of the year.
The agency also won a Pharmaceutical Executive Ad Stars Award for a Rozerem TV ad co-created with Cramer-Krasselt and special recognition for co- developing one of the most "intriguing icons" of 2007 -- the Rozerem beaver featured in the ad. Additionally, AbelsonTaylor won finalist certificates for Rozerem entries in three other Global Award categories and five other Rx Club Award categories.
The winning creative concept of AbelsonTaylor's professional Rozerem campaign uses two contrasting images of a sleeping woman to convey the fact that Rozerem, manufactured by Takeda Pharmaceuticals, is the first approved sleep drug with no addictive effects. In the first image, the woman is sleeping under a stormy sky and a schedule IV symbol (the classification for drugs demonstrating a potential for abuse), illustrating the risk of some other approved sleep drugs. In the second image, the woman is sleeping within a large zero under a clear sky, communicating the point that Rozerem has no risk for abuse.
AbelsonTaylor's record of wins also includes 12 awards and 31 finalist honors for other client work. In the Aurora Awards, the agency won platinum Best of Show honors for a video supporting a diabetes drug and a gold award for a mechanism-of-action DVD for an oncology product. The same DVD won a gold In-Awe Award and an award of excellence from the Videographer Awards.
AbelsonTaylor also won a gold PMT (Product Management Today) Readers Choice award and a silver MM&M (Medical Marketing & Media) award for a journal ad supporting a drug for overactive bladder. Additionally, the agency won a silver Rx Club award for a campaign developed for an anemia product, a Pharmaceutical Executive Ad Stars award for a journal ad promoting a psoriasis treatment, and a Doctor's Choice award and bronze In-Awe award for, respectively, a seven-page journal ad and a global Web site created for a cancer drug.
The agency also won merit honors from the WWW Health Awards for a Web site supporting a brain tumor treatment and an honorable mention from the PMT Readers Choice awards for a journal ad for a diabetes product. The agency received finalist certificates in 24 other Rx Club Awards categories and seven other Global Awards categories.
The Competitions
-- The Global Awards, given each year since 1994 for excellence in
international healthcare communications, are selected by a panel of
industry leaders from around the world
-- The Rx Club Awards, given each year since 1986 for the best creative
work in the global advertising community, are judged by a panel of
industry experts who use creative concept and execution as the only
criteria for excellence
-- The World Wide Web (WWW) Health Awards, an extension of the National
Health Information Awards (NHIA), recognize the best health-related Web
sites for consumers and professionals
-- The DTC National Advertising Awards, sponsored by the monthly magazine
DTC Perspectives, recognize excellence in consumer-directed advertising
-- The Pharmaceutical Executive Ad Stars Awards, selected by the editors
of Pharmaceutical Executive magazine, honor the most innovative,
creative, and thought-provoking pharmaceutical ads of the year and the
people who created them
-- The Aurora Awards is an international competition that recognizes
excellence in the film and video industries
-- The IN-AWE Awards recognizes significant achievement in medical
marketing centered on strategic innovation, creative impact and the
ability to produce results
-- The Videographer Awards is an international, peer-judged competition
honoring work that raises the standards of the video production
industry
-- The PMT Reader's Choice Awards, sponsored by Product Management Today
magazine, are the only online awards in which the readers choose the
winners
-- The MM&M Awards, sponsored by Medical Marketing & Media magazine,
recognize the year's best work in medial marketing across all
disciplines as judged by a panel of the industry's top talents
-- The Doctor's Choice Awards, sponsored by the Association of Medical
Publications (AMP), are determined by several thousand practicing
physicians who rate more than 200 representative ads on their ability
to communicate effectively, provide useful information, generate
excitement and encourage action
AbelsonTaylor is the largest independent healthcare advertising agency in the world. During the past 10 years, its staff has quadrupled to more than 300 employees. The agency currently has a roster of 40 accounts, including some of the most powerful brands in history. AbelsonTaylor is located at 35 East Wacker Drive, Suite 900, Chicago, IL 60601. Phone: 312.894.5500. Fax: 312.894.5526, email: info@AbelsonTaylor.com, website: http://www.abelsontaylor.com/.
CONTACT: (212) 286-2424
Julie Laitin Bridget Calafell
jlaitin@julielaitin.com bcalafell@julielaitin.com
Source: AbelsonTaylor Inc.
