2008-10-07 22:46:03 -

www.mzinga.com - Mzinga Susan Koutalakis, 781-328-2895 skoutalakis@mzinga.com Mzinga (www.mzinga.com/pr/), the leader in enterprise social media and learning solutions for the workplace, marketplace, and extended enterprise, today announced that AAA Mid-Atlantic has chosen Mzinga's social media platform to power its online employee and member communities.

In a company-wide effort to improve business productivity, customer loyalty and employee satisfaction, AAA Mid-Atlantic

will embed various Mzinga social media elements into its existing intranet and Website. A multi-phased rollout will be used to support over 2,500 employees and over 4 million customers of AAA Mid-Atlantic.

Mzinga's solution will enable AAA Mid-Atlantic to communicate and collaborate online using a broad suite of seamlessly integrated social applications, including blogs, discussion forums, chat, IdeaShare, ratings, reviews, and profiles. The company will also leverage Mzinga moderation and engagement services to assist in monitoring and cultivating online conversations in alignment with AAA Mid-Atlantic's business policies.

"We loosely based our community strategy on the philosophies outlined in Groundswell, and we quickly discovered that Mzinga's solutions and expertise closely mirrored that approach," said Sylvia Veitia, VP of Brand and Membership at AAA Mid-Atlantic. "The flexibility and breadth of Mzinga's social media platform, their partnership approach in working with customers to drive business results, and their consultative enterprise experience with high caliber leading brands were clear differentiators."

Internally, AAA Mid-Atlantic will use social media to foster an open and transparent workplace, enable associates to have a greater voice and a more direct connection with executives, and to help drive innovation from the collective intelligence of the workforce. The external member community will focus on increasing customer awareness of AAA's products and services, improving satisfaction by making customer information more readily accessible, and extending market reach to Generation Y customers in the 18-27 age group.

"We are thrilled to have AAA Mid-Atlantic as a customer," said Rick Faulk, CEO, Mzinga. "Their approach to making community pervasive throughout their business, both inside and out, shows that they recognize the power of social media and networking within today's competitive business landscape. We look forward to a mutually beneficial relationship and continued success in the future."

About Mzinga

Mzinga is the leading provider of business social media solutions that drive growth, innovation, and learning. Its' combination of highly scalable technology, rich domain expertise, and moderation services enables businesses to harness the collective intelligence of employees, customers, and partners to achieve tangible business results. Marketing, customer service, and human resources professionals deploy Mzinga's "pervasive community" solutions to achieve higher revenues, lower costs, greater workplace satisfaction, and improved customer support.

Headquartered in Burlington, Massachusetts, Mzinga services more than 1 billion monthly page requests from 40 million unique visitors in 160 countries worldwide.

Mzinga's marquee list of customers includes such global brands as ABC, AOL, CBS.com, iVillage, Chevron Corporation, Johnson & Johnson, Marsh, Inc., Mercer, Prudential Financial, Deutsche Post World Net, United Nations Development Programme, and Depository Trust & Clearing Corporation.

To learn more about Mzinga, visit www.mzinga.com. To join the conversation, visit www.mzinga.com/blogs/

About AAA Mid-Atlantic

AAA Mid-Atlantic has nearly four million members in the District of Columbia, Maryland, Virginia, Delaware, Pennsylvania, and New Jersey. It provides a wide range of personal insurance, travel, financial and automotive services through its 50-plus retail branches, regional operations centers, and the Internet. For more information, please visit our web site at www.AAA.com.

Mzinga's Social Media Platform Will Support Over 4 Million AAA
Members and Employees