2008-09-09 23:44:01 -

www.researchandmarkets.com - Research and Markets (www.researchandmarkets.com/research/a163df/unleashing_the_mob) has announced the addition of the "Unleashing the Mobile Internet: A UMD Microprocessor Perspective" report to their offering.

Why is the ultra mobile device (UMD) segment so important? Because it is likely to be the next billion units of gold for semiconductor and consumer electronics vendors, while driving a new level of innovation

through communication standards, Internet applications, and service and usage models.

This report examines one of the most critical issues in the UMD market: the battle between processor architectures, which are the hearts and brains of these new devices. The leading contenders in this battle include the x86 camp, led by Intel, and the ARM camp, led by companies like Freescale, NVIDIA, Qualcomm, Samsung, and Texas Instruments.

The following information is included in the report:

-- Overview of the market and drivers for UMDs.

-- Company background, manufacturing strategies, product strategies, and current product details from each of the key x86 and ARM companies, including AMD, ARM, Freescale, Intel, NVIDIA, Qualcomm, Samsung, STMicroelectronics, Texas Instruments, and VIA.

-- Overview of the battle between the x86 and ARM architectures, including the current advantages and disadvantages of both.

-- Our predictions on how the market is likely to evolve. -0- HIGHLIGHTS - Intel's expansion into emerging form factors, such as UMDs and MIDs, with low-power products expands list of competitors. - Applications to dictate solutions in the short-run; other factors, such as economies of scale and relationships, will decide solutions in the long-run. - No clear "winner" in the short-run. Who Will be Interested in This Report? - Each of the companies listed above (the processor companies) - Key CE and UMD OEMs, such as Sony, Samsung, Motorola, Nokia, Aigo, TabletPC, HP, Dell, LG, etc. - Key ODMs, such as Quanta, MiTAC, Hon Hai, Foxconn, etc. (mostly in the Asia/Pacific region) Whose Needs Does This Report Address? - The engineers and market staffs developing next-generation UMDs (please refer to the list above) - The software vendors looking to develop applications for UMDs (Google, Yahoo, Mozilla, MontaVista, Microsoft, EA, etc.) - The service providers that will provide access to and support for UMDs (Verizon, AT&T, Sprint, Vodafone, etc.) What Questions Does This Report Answer? - How do the different architectures compare? - What are the companies' strategies? - What are the current product offerings? - Who are the key players? - How are the market and the products likely to evolve in the future? -0- Key Topics Covered: - Executive Summary - Introduction - A Tale of Two Architectures: x86 vs. ARM - Intel - ARM - Major ARM Licensees - VIA Technologies - VIA's Mobile and Ultra-Mobile Microprocessors -0- Companies Mentioned: - AMD - Freescale - NVIDIA - Qualcomm - Samsung - STMicroelectronics - Texas Instruments (TI) - ARM - Intel - VIA Technologies

For more information visit www.researchandmarkets.com/research/a163df/unleashing_the_mob

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