2014-02-25 11:46:40 - In the south-east of Dresden, more precisely in the district of Lockwitz, there is a very special hotel: the Landhaus Lockwitzgrund. Housed in a lovingly restored stable block of an old macaroni factory, this gem is the fulfilment of a childhood dream for the owner and head chef Thomas Kaiser, as he is able to pamper the sophisticated palates of his guests here in his own hotel.
However, Thomas Kaiser knows from his many years of professional experience that such a dream can turn to dust if the marketing is not managed effectively. The location of his hotel on the edge of Saxony’s capital city is a double-edged sword for him, as he explains: “The view of the green slopes of the Lockwitzgrund is naturally very beautiful, but we are rather a long way from the attractions of the city centre.” This is an additional reason for working with Cultuzz, since he can use CultBay to place a number of specially tailored package deals online that highlight the advantages of his establishment. These include, for example, vouchers for foodies or families. With this strategy Kaiser is not
just ensuring that his special offers are among the most looked-at offers on eBay, but also his collaboration with Cultuzz has brought “a clear increase in occupancy rates and a doubling of the turnover”, according to Kaiser.
The question of whether the increase in turnover is the only reason for working with Cultuzz is dismissed by Thomas Kaiser. “As both hotel owner and head chef I am doubly stretched and that is why I am delighted that in Cultuzz I have found a full service provider, through whom I can exploit the huge opportunities offered by eBay - from bookings via the availability calendar to vouchers and the Daily Deal -, and at the same time in CultSwitch I have a Channel Manager that handles many of my tasks without creating more.”
Cultuzz Digital Media GmbH is a leading online distribution specialist for the hotel industry. The company was founded in 2000 by Dr. Reinhard Vogel in Berlin. It has subsidiaries in Europe, the US, Australia and India.With its team of more than120 employees worldwide, Cultuzz supports its customers in the secure and automated marketing of their products on all sales channels. Cultuzz is also world market leader for the sale of hotel vouchers on eBay.